build traffic

Traffic Funnels – the right way!

by

 

At the end of the day, it always comes back to sales!

Today I want to share with you the top 5 ways you can get more clients fast!

1. Get more leads.

It should go without saying, that if you don’t have any leads at the top of your funnel, your business is or is about to die.

So how do we do that? How can we easily generate more leads quickly?

Lead generation depends on 2 factors.

  1. The Traffic, and
  2. The Offer

leads

Traffic can be generated in many different ways such as:

  • Paid Traffic
  • FB Ads
  • Google Ads
  • SEO
  • Joint Venture Partnerships
  • Email Marketing
  • Paid ads on sites
  • Radio Ads
  • TV ads
  • Much, much more.

web-traffic

I am going to talk about how to get traffic to your website in the next few blog posts, so for now let’s talk about the offer.

The offer is what you are offering in exchange for their contact information.  The offer can be in many different forms but some of the most popular are:

  • Report or White Paper
  • Audio
  • Workshop
  • Webinar
  • CD, DVD
  • Book or eBook
  • Much, much more!

In order to capture their information, you will need to setup a landing page.  The landing page is where you send the traffic to so that your prospects can claim The Offer!

offer

After the prospect visits the landing  page, they claim the offer by putting in their name and email address.

And BAM! You have a lead!

 

2.  Follow-up, follow-up, follow-up!

One of the BIGGEST challenges as a solo-preneur is finding the TIME to follow up with leads!  Not all leads are created equal.  Not everyone is a good fit for your company.  There are many ways for you to follow up with your new leads.  Some are:

  • Phone call by a sales rep
  • Email follow-up
  • Mailing out a brochure or information packet
  • Sending text messages
  • Connecting on social media and engaging with them there

follow-up

All of the methods work, but only a few can be done on auto-pilot!  Autoresponders are emails that get sent out automatically using a marketing automation tool such as Infusionsoft.

When someone accepts one of your offers, you can have a series of emails go out to them automatically.  The emails should provide value and also have an opportunity to work with you.

Pro Tip: If you really want your business to explode, set-up different email sequences based on the actions of your prospects… something easily done with Infusionsoft!

 

3. Build Your Referral Network.

Having worked with hundreds of business owners over the last few years, I can say with certainty, that those that do the best, have a very strong referral network.

They say: Your net worth equals your network.

In many ways, this is true.

Just like clients, your referral network needs to be nurtured and taken care of.  It is one thing to go out and attend local meetups, live events, and more.  It is another thing to build relationships with the people that you meet.

referral-network

If you don’t have the benefit of having a first class assistant helping you to stay on top of your meetings and appointments, one alternative is Infusionsoft. Imagine heading to New York and within a few moments be able to send out an email invite to everyone in the local area that it is in your network letting them know you will be in the area and asking them if they want to meet for coffee.

Imagine never missing a birthday or anniversary again.

Imagine being able to send out postcard and letters automatically to everyone in your network every single month.  You can.

Building a strong referral network does not happen by chance.  You must have a plan to not only get out there and meet people, but to develop your relationship with them!

It all comes down to this.

You have to have a strategic plan to capture and follow up with prospects in order to get more sales.

In other words, you need a traffic funnel.  A way to funnel the traffic to go in the direction YOU want them to go.

strategic-plan

 

Tell me how many traffic funnels your business has set-up and I will tell you how successful your business is. 

 

What are you waiting for? Are you ready to get your first traffic funnel setup?

 

 

LinkedIn Strategies for Business

by

1-linkedin-screenshot

What is LinkedIn?

LinkedIn is basically a social network, job platform and research tool all rolled into one site for professionals.
LinkedIn was founded in 2003 by Reed Hoffman as a way to connect professionals from around the world in a productive and successful way. Hoffman launched the site from his home, asking hundreds of his friends and colleagues to also join. He asked them to invite their friends and colleagues as well. LinkedIn had an amassed 4,500 members in the first month, with around 20 new members joining each day. (source: http://mashable.com/2013/05/06/linkedin-turns-10/)

2-graphThe Stats

• LinkedIn has over 225 members worldwide that include executives at every level of Fortune 500 companies.
• LinkedIn is the largest professional network online.
• Its headquarters are in Silicon Valley, California with offices around the world.
• According to Factbrowser, 53% of business-to-business marketers have acquired a customer through LinkedIn. Only 22% of business-to-consumer marketers have found customers through LinkedIn.
• Over 81% of LinkedIn users belong to a group while 52% participate in discussions within a group.
• 90% of LinkedIn uses believe the site is useful since it helps them connect with their industry’s customers, it’s more professional than Facebook and it lets them hire people they wouldn’t normally meet, as stated in Lab42’s recent infographic.
• 35% of LinkedIn users check their account daily.
Networking within your industry is easier than ever with the use of social media sites. Using LinkedIn is a more professional way for businesses to socially market online to thousands of potential clients than with Facebook or other online social media sites.

6 Reasons Why You Should Use LinkedIn for Business

LinkedIn is one of the most important social media sites for businesses looking to connect with other businesses. Whether you’re an accountant, a writer, a speaker or a real estate broker, you can build your connections with associates and professionals that are interested in what you have to offer.

1. Create an awareness of your business.

LinkedIn is the perfect platform to create an awareness of your online presence. With over 225 million professionals signed up on the site, businesses have the chance to network with a wide variety of contacts. You can use the different group or personal features within LinkedIn to improve the awareness of yourself as an individual and as a brand. Are you a graphic designer looking for your next big client? Use the features built in on LinkedIn to showcase your best work.

3-business-people2. Building traffic.

One little known fact about LinkedIn is its power in driving traffic and link building. LinkedIn, like most other social media networks has a sharing button that lets you share you content and your status updates from the homepage and in the communities or LinkedIn Groups you belong to. This allows your content to become viral. 

3. Generating leads.

LinkedIn is the best network for generating business leads. Potential customers can download interesting content you provide or you can drive traffic to pertinent sources you recommend. It’s a very personal way of engaging potential leads by engaging them with your content and turning them into clients.

4. Get new business by answering questions in your expertise area.

LinkedIn’s many forums is a great way to show others your knowledge in your expertise area. You can win new business and find prospective customers to market your business to. Your answers allow potential clients to find the information they need through LinkedIn’s advanced Answers search feature. Are you a top executive at your real estate business? Join in the discussions on the forums to showcase your expertise by answering questions.

5. Find the perfect business people to outsource services you need.

You are probably already asking colleagues and others for references for a great graphic designer or writer. LinkedIn is the social media site that makes it easy to find vendors to fill your needs. You can give endorsements as well, for those you have used.

11-share6. Network with peers in your industry.

LinkedIn’s Groups directory allows you to search for industry associations and networks you can become a part of. For instance, if you are in the cooking field, there are over 537 groups. LinkedIn also keeps you informed on local events that those you are connected to are attending. You could use this information to find only those industry events your potential clients are attending.
LinkedIn is an important part of any business social media strategy. It can be used to connect with current and prospective clients, to show your expertise and to keep informed on what is happening in your industry.