How to Maximize your Business Brand on Google Plus


Google + is so massive that it can be hard to figure out what to do first and how best to use Google Plus to maximize your business brand.  Thankfully there is a way to ensure that you’re using Google+ to its maximum benefit and it’s not hard to do at all.

Create Your Google + Page

Simply follow the prompts to create your Google + page, add your company name, images, and anything else you can to customize your page. Ensure that you focus the information you provide toward your target audience. Like with any marketing material focus on the benefits you provide the customer and answer the question they have which is, “What’s in it for me?”

Don’t forget to follow all the steps including verifying your page per Google’s instructions. Also, be sure if you to enable social extensions using Google Adwords enhanced campaigns. You also will want to also claim your custom URL. Having a custom URL will make it easier to share your information and look nicer too.

Add G + Badge to Your Website

It’s easy to create and add a Google + badge to you website. You can create one easily after you’ve completed your profile. It will enable people to follow you on G+.  You can create follow buttons, +1 buttons and more for your website right from the Google platform. Then, you simply copy and paste the code into your website where you want it. You can also use some WordPress plugins that make the process even simpler.

Post Exclusive & Smart Content

Once you have your account set up it’s important to use it to post exclusive content, as well as link to your website and blog content. Link to any blog post you write, any article you publish, and any press releases that you send out. People want to know what you’re up to and sharing those business related things on Google + is all about getting the word out about your business. Your content should be well-written, keyword rich, but full of the business persona that you want to promote.

Build Your Followers

Google+ is set up to help you get more followers. It’s easy to add content to. As you add more content, and promote your Google + page on your content throughout the web, you’ll begin to attract more followers. Don’ even bother promoting your Google + presence until you have completed your profile expertly, added appropriate badges and +1 buttons to your sites. You don’t want people to check you out and be bored by what they see. Don’t forget to make yourself available for direct connect.

Follow Strategically

When you choose to follow people on Google + strategically you can end up with more targeted followers yourself. Follow movers and shakers within your industry. Follow people who look like they might be your target audience. Follow people that you are already connected to on other social media. It’s likely that there will be some overlap and that’s okay, because likely your connections have brand-new connections via Google + that they don’t have elsewhere.

Interact with Others

Finally, don’t forget that like most social media, building your brand is about connecting and interacting with others. Don’t become a robot that just shares their own things. Comment strategically on what others share, share other people’s information when it is relevant to your audience, and engage people with thoughtful topics. If you share and participate as well as post a lot of exclusive content of your own you’ll increase your brand’s awareness exponentially.


If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.

How to Maximize Your Business Brand on Google+


Maximize Your Brand By Claiming Authorship

Maximize your brand on google plus
Using Your Google Plus Profile you can connect a lot of the work that you do together. You can connect your Google + Business Page with your business website, you can add +1 buttons to your blog posts, and anything you write, badges to your online real-estate so that people can follow you on Google +, but did you know that you can also verify and claim everything you write by claiming authorship using your Google + profile?

It’s simple to do if you use WordPress. Go to you user account, edit profile, then scroll down until you see the Google+ information then paste your information into there. It’s really that easy. If you have multiple author names that you use, or your business hires several authors, be sure to verify with Google each of your names. If you don’t use WordPress, you can use Google +  Profile under Links to add and connect your work across the web.

One Author sites is easy to do, simply past the following code into the head section of your website’s code.

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Multiple Author sites you will need to link each author’s about page to their Google + Profile by changing the code above to rel=’me’ instead of rel=’author’. This will link your authors to their Google + profiles and thus give your website a lot more authenticity. Since Google verifies businesses, this will make your trust quotient go up, thus maximizing your brand wherever you write or place content.

You can also implement the Rel=’publisher’ Google Authorship mark up too. Instead of adding the authorship tag to your site, because you have many writers who all write for your brand, you can add in the head of your site the code with the URL of your business site adding the rel=’publisher’ tag instead of the rel=’author’ tag. Note: Some sites coding requires the use of ” instead of  ‘ around the word. You may need to test various forms of the code.

By claiming authorship everyone in your Google+ circles will be able to see where you blog or write. Plus, each search result will look better and stand out because your profile picture will show up next to your content on search results. That picture will draw attention to the search results over the other search results. As you build your authorship reputation your brand will be noticed more than ever before. If you get confused you can go to this page on Google to learn how to do it.

Content is your most important asset, whether you have an online business or a bricks and mortar business. Content helps you get more visitors and educate your customers and future customers. Content is the life blood of your online presence. Being able to claim authorship across the web of everything you’ve written is a great opportunity to maximize your brand beyond anything thought previously possible.

Remember that these changes will not show up instantly on your website or in search results, it might take a few days for Google to index your updates. However, the change will be well worth it.
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If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.
How to Maximize Your Business Brand on Google+[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Twitter for Business Step-By-Step Guide: Managing Your Brand on Twitter

1 - Twitter-featured-image

Branding strategies just help people identify your business or product:  They create it.  The more people see your branding elements in a bigger variety of location, the more firmly your brand will become established in their minds.  They know what to expect from you – and until your brand is well established, this relationship-trust building block is your biggest asset.  That’s why it’s important that all your branding efforts go towards reinforcing your company “message” and mission.

Twitter is just one of the many social networks that can effectively help you build your brand.  Let’s focus now solely on this objective…


Step 1.  Fine Tuning Your Profile

Think about your profile from the average Twitter user’s point of view.  If he or she clicks on “Go to full profile” or sees the pop-up version, your bio URL is the only one that will be visible – so make sure you actually included one.

Include your location too – even if you do business solely online. Many people prefer to search for businesses in their area; and this way, you’ll ensure your profile is included in their search results.  And, of course, add your keywords – the ones you want associated instantly with your business in the minds of viewers.

In addition to your header, consider adding a custom background – even if this is just a plain background in your company and/or website colors.

To create a Twitter background:

1.     Go to your Settings by pressing the little gear-arrow icon.


When you Settings page opens up, choose the Design tab in the left-hand menu.

 2.     You can select one of many premade themes (backgrounds)…


…Or upload your own custom background file; or select custom colors…


If you create and upload your own 1920 X 1200 pixel custom background, you can include branding elements such as your QR code, logo, URL, colors, tagline, product photos, other social media URLs and any other element that can help viewers instantly identify your business.

4-background branding

You can give your business a stronger identity by including elements that patrons or customers associate with it; or showing team members or staff.

Background design tips:

  • Remember that people will be viewing your background at all sorts of resolutions.  Use a professional template or have a graphic artist design one for you.

(Tip:  See if any offers for Twitter templates are currently being offered on Fiverr – run a search.  Check the artist’s rating and feedback before ordering.)

  •  Make sure every element of your background supports your business as an entity, giving it personality, mood, tone – and above all, consistency
  • Don’t make backgrounds too “busy”.  Let the viewer’s eye be drawn to your most important graphics or elements without distraction
  • Try to avoid tiling:  Unless you are tiling plain colors or textures, tiling is the quickest way to exhaust the viewer’s eye (which can be both confusing and irritating)

Optimize your Twitter bio:

If your business has different functions or departments, do include (besides keywords) additional, relevant Twitter handles for the people handling these functions or departments.  For example, a TV station might present the following bio:

  • “Your Top News for the Sage Mountain area. @ViewerPhotoUploads, @NewsTips, @LocalEvents”

Make sure your Twitter handle is optimized to your brand:

Time to check and ensure you are using your Twitter handle and URL to maximum branding effect.

Most sole-proprietor online business will benefit best by signing up with the owner’s real name ,but choosing their business name for their username.

What this translates to, when people view your Twitter profile, is the following:


Your Twitter URL is always the same as your Username – and your header display name is always the same as your sign up name.

If your business itself is more important than any one person, sign up with your company name.

Then have key staff members sign up under their own names or departments.


Step 2.  Integrate your Twitter Profile with Other Social Media

Be sure to add your Twitter link to these other main social media profiles:

  • Google+
  • LinkedIn
  • YouTube

Doing this reinforces your branding.  People remember your Twitter handle much better when they see it in other social networks and sites; and it adds credibility and weight to your other social media profiles.

Here’s how to quickly add your Twitter profile to these four networks…

Google+ Home>>Profile>>About>>Links (scroll below fold)

In Links:  Select “Edit” anchor text.  Select “Other Profiles”.

  • Select “Manage Connected Accounts”.
  • Choose Twitter from drop-down list.
  • Enter Username (e.g. “@BarnOwlPottery”)
  • Select “Show on Public Profile” and press Add.
LinkedIn Profile (automatically goes to “Edit Profile”>>Edit Contact Info button
YouTube Profile Photo>>MyChannel

  • Click on Pencil icon, top right of Channel photo
  • Select “Edit Links”


  • Under “Social Links”, select “Add”
  • From drop-down, choose “Twitter”
  • Enter your Twitter URL


Step 3.  Building Trust  in your Brand on Twitter

Why is Twitter essential for branding?  It’s real-time, stream-of-consciousness.  It’s immediate – and that’s why you should never waste time pumping static article links to your audience.  (How do you feel when you see ream after ream of blog post titles and links?  About as excited as a dead fish, right?)

It also allows for retweets – and people are more likely to repeat than to engage in any other platform’s mode of sharing. (It’s so easy!)

How do celebrities brand themselves on Twitter?

Two things:

1.     They flatter their fans and make them feel special by appearing to engage with them – and the more personal and real their tweets, the stronger this effect.

2.     They talk about their world – the one we are fascinated by; and want on some level to share (even while we’re loftily denying this) – occasionally throwing fans “perks”.

In your particular target customer or client’s world, they don’t really want to hear that you ate Flaky Bits granola for breakfast:  They want to hear about themselves.

Your target reader is the real celebrity, when you are tweeting for business.

Only if your target reader is actually dying to hear about organic cereal (and your business is all about (a) cereal or (b) eating/living healthily, should you tip them off to a great brand you’ve discovered.

Cementing your brand on Twitter involves:

  • If your company sells PLR – a writing shortcut — tweet only mostly about things that make life easier and save time

Don’t beat them over the head with this: Again, this doesn’t mean a slew of links to other peoples’ blog posts.  It means talking from your own experience.


And if you bombard your reader with a whole host of such links within the space of minutes, as this poster did, the only thing you’ll brand your business for is spamming!

You can blog about milestones like awards or new venues for your product – but only if it would be relevant or interesting to your target reader.

Again: Your reader is the true celebrity you should always keep in mind.  (It’s really not about venting your feelings.)  “What would catch her attention and make her stop to read?” should be question # 1:  “What does this say about my brand?” should be the other half of your tweet decision-making.


Step 4.  Make it Mobile

It’s no accident that Twitter tweets are based on SMS text messaging format.  That’s probably one reason why study stats from sites like (Buddymedia) and the now-defunct seemed to show that mobile users preferred Twitter over Facebook (especially if they also use Pinterest, which has largely replaced Instagram).

For example, you can:

  • Create and brand your own indispensable app
  • Brand your logo right into your QR code
  • Use QR codes in your campaigns
  • Run mobile contests
  • Use mobile micro-videos via Vine – and don’t forget to credit and acknowledge your followers


If your target customer is a big mobile user – and who isn’t, these days? – keep that in mind and decide how you can best use mobile technology to brand your business.

Ten Top Twitter Branding Tips


1.     Follow Branding Magazine on Twitter for useful tips and case studies.

2.     Don’t use more than two highly-relevant hashtags – maximum!

3.     Brainstorm, research, plan and implement focused campaigns.

4.     Create and use hashtags in a campaign – as the white house did with overwhelming engagement when they tweeted “What does #40dollars mean to you?”.

5.     Cross-promote your campaigns simultaneously over Twitter, Pinterest and Instagram for maximum reach.  (Make sure you promote and share your campaign from your website or blog!)

6.     Be interactive.  Take notes from successful Twitter branding campaigns such as Pepsi’s irresistible spin the wheel (highly promoted through Twitter).


7.     Always leave room for retweets and replies. It’s now common knowledge, after several studies, that tweets with less than 100 characters have as much as a 20% higher retweet rate

8.     Turn your focus 100% on followers – as Starbucks did with their invitations for followers to post their own photos in their Frappuccino sipface campaign


9.     Search these hashtags (separately and together) for instant news relevant to Twitter trends and potential brand strategies:  #twitter, #stats, #infographics.

10.  Be original – as Ben & Jerry’s were when inventing the #FairTweets campaign (one of the most successful Twitter hashtag campaigns ever!

The premise was simple: For every tweet under 140 characters, Ben & Jerry’s would use the remaining characters to promote fair trade. The fact that each #FairTweet post would be unique (and reader-generated) rapidly made this campaign go viral.


Here’s the biggest secret:  When it comes to Twitter branding tactics, strategies and campaigns, there’s no wrong or right way – just the wrong or right way for your unique target customer or client.

Do your homework.  Check your facts.  Keep a tweet Fodder File and plan your content for consistent feel.  Have one person handle all your tweeting.  Make sure they know (a) your objectives (b) your policies and rules (c) your company mission.

Keep your Twitter “voice” consistent, so your followers know what to expect from you.  And don’t be afraid to be real – that’s what makes people qualify or disqualify themselves as followers, increasing your Twitter value.

Twitter often and factor it into your business plan.  Follow these tips, take the time to implement them diligently – and watch your branding power increase.