Are you ready to create a course but don’t know where to start? Follow this simple process and you will get your course done in no time flat!
Step 1: Define your Marketing Position
Ever heard the story that if you have a day to cut down a tree you should spend 7 hours sharpening your ax and one hour cutting down the tree? That is exactly what this step is!
Before getting started creating 300+ power point slides and 20 fillable PDFs, make sure you identify WHO your course is for and what result (transformation) they are going to get or achieve after taking your course. Here are some questions you should be able to answer:
- Who is our target audience?
- Who is not our audience?
- What are their hopes, desires, dreams?
- What are their fears, frustrations, & pain points?
- What results do they want? What transformation will your course give them?
- Who are your competitors?
- What have they tried and why hasn’t it worked?
- How can you solve the problem better?
Answer these questions in detail and everything else you do will be easier.
Step 2: Map Out Your Modules
The biggest mistake in course creation is trying to teach too much. You are an expert in your area and you have a burning desire to help people so naturally you want to give them all of the information they need to be successful. Unfortunately this is a losing proposition. If you give away too much information and create a 25 hour course, most people will never finish watching all of the videos, and even less will take action.
You can solve this by giving away just enough information to keep it high level, and use weekly live coaching calls to fill in the gaps. (Which can also be recorded, transcribed, and uploaded as bonus content to your members area!)
A good structure I have found, is this:
- A course has 6 modules of about one hour each.
- Each module has 6 lessons of about 10 minutes each.
That means that a course will have about 6 hours total of content and it will be laid out in an easy to consume format!
What I have found that is also very helpful, is to write out a bullet point for each lesson in a “sales language” format so that I can use those bullet points on the sales page.
Step 3: Write Your Sales Page
It may seem counter-intuitive, but the next step is not to record your course, but to write your sales page. This will help you to further narrow down what you are going to be teaching and make sure that the course you have in mind is actually an appealing offer.
After writing your sales page you can add it to your site, let people know that it is currently closed but they can join the wait list, and start capturing leads. This is a great way to also gauge interest for a course before you go to all the work of building it!
Step 4: Record Your First Module or Pre-Training Material
You don’t make money in draft mode! Get your first module done or pre-training material ready and then get ready to sell! If you are doing this for the first time and will be doing live coaching calls as you move through your course, you are going to be able to customize your training for your students. Each week let them know what you are going to be teaching the next week and ask them what their biggest questions are related to that topic. Guess what! You now have your lessons mapped out for you! Take their questions and incorporate them into your lessons and your content will create itself.
Step 5: Time to Sell
Don’t let that course sit on your virtual shelf too long. Once you have done steps 1-4, get busy selling!
What questions do you have about course creation? Let me know in the comments below!