Pinterest began as a beta site just a few short years ago as a way for others to share what they love and create virtual bulletin boards for all their favorite things. Now users are amazed with the potential of the site and can’t wait to share with their friends, family, co-workers, neighbors, and acquaintances. As a smart person with information to share that will be of interest to your niche audience, you stand to benefit from the millions of members that visit the site each month.

In order to pin your way to influence keep these takeaways in mind:

 

Don’t Advertise

Be more than just a company advertising a business. Think beyond advertising to create interesting and entertaining infographics and visual elements to share with your audience that they will enjoy sharing too. Create information that will pull heart strings, entice a giggle, or make people think of the data you provide in a new way.

 

Be Social

Social media, is after all, supposed to be social. Become involved in Pinterest and with the users of Pinterest. Communicate with the other users and all the creators of amazing and awe-inspiring pinboards. Share other people’s pinboards, and make useful and smart comments. It will only enhance your experience and increase your influence.

 

Be Creative

Use the virtual pinboard site as a way to express your creative side both as a business owner and as a lover of beautiful things. Even if you’re an accountant, there are ways to express numerical data in new and visual ways that will make people take notice. Let your imagination flow.

 

Remember your Audience

When using Pinterest for marketing and advertising a product, service, website, blog, or build influence among a group — always keep the viewers and consumers in mind. Put yourself in their place every step of the way, and imagine what you would want to learn from your time on Pinterest. Remember to think in terms of solving problems and answering questions and your influence will grow.

 

Check Your Metrics

By knowing what works (and what doesn’t work) you’ll be better able to determine where to spend your time. If you check the numbers, you won’t be mistaken and waste your time on creating pinboards that no one pays attention to. Being aware of metrics will help you to increase your potential and become a true influential leader in your niche on Pinterest.