How to Write a Marketing Email

email mkt1

Autoresponders are the email messages that are sent to customers or people that have expressed an interest in your website products or services.  They can be used to send transactional emails – thank you for your purchase, attached is your download etc.

They can also be used to deliver classes, lessons, or tidbits of information broken up over a series of emails.

The main thing that you have to remember about autoresponders is that they enable you to immediately contact your prospects and customers.  They are an immediate response to an action that your customer has taken.

In effect, autoresponders are an integral part of this concept.  Your customer makes a purchase; they get an immediate thank you response.  Your customer makes a return; they get an immediate ‘we’re sorry’ response.  Your customer asks for more information and ‘bam’ they have it in their inbox before they can leave your website.

Autoresponders are instant need based communication tools.

How do you write an autoresponder?  That depends on its goal.  Like any communications your reader wants them to be professional, to the point and easy to follow.  An online course delivered via auto responder is generally about 400-500 words long.  If the course is any longer, you run the risk of losing your audience before they get to your call to action.  If you have more to say than 500 words, put it in a book or report that your reader can download.

Again, make sure the copy it is formatted to be easy to read. That your headlines and subheadings offer a benefit and that each paragraph sticks to the point.   You can use your content to embed links to your website, products, services, other articles and even other relevant sites.  This will make your copy more interactive.  As with all embedded links, design them to open on a separate page.  This way your reader doesn’t leave your website or auto responder message.

Traffic Funnels – the right way!


At the end of the day, it always comes back to sales!

Today I want to share with you the top 5 ways you can get more clients fast!

1. Get more leads.

It should go without saying, that if you don’t have any leads at the top of your funnel, your business is or is about to die.

So how do we do that? How can we easily generate more leads quickly?

Lead generation depends on 2 factors.

  1. The Traffic, and
  2. The Offer


Traffic can be generated in many different ways such as:

  • Paid Traffic
  • FB Ads
  • Google Ads
  • SEO
  • Joint Venture Partnerships
  • Email Marketing
  • Paid ads on sites
  • Radio Ads
  • TV ads
  • Much, much more.


I am going to talk about how to get traffic to your website in the next few blog posts, so for now let’s talk about the offer.

The offer is what you are offering in exchange for their contact information.  The offer can be in many different forms but some of the most popular are:

  • Report or White Paper
  • Audio
  • Workshop
  • Webinar
  • CD, DVD
  • Book or eBook
  • Much, much more!

In order to capture their information, you will need to setup a landing page.  The landing page is where you send the traffic to so that your prospects can claim The Offer!


After the prospect visits the landing  page, they claim the offer by putting in their name and email address.

And BAM! You have a lead!


2.  Follow-up, follow-up, follow-up!

One of the BIGGEST challenges as a solo-preneur is finding the TIME to follow up with leads!  Not all leads are created equal.  Not everyone is a good fit for your company.  There are many ways for you to follow up with your new leads.  Some are:

  • Phone call by a sales rep
  • Email follow-up
  • Mailing out a brochure or information packet
  • Sending text messages
  • Connecting on social media and engaging with them there


All of the methods work, but only a few can be done on auto-pilot!  Autoresponders are emails that get sent out automatically using a marketing automation tool such as Infusionsoft.

When someone accepts one of your offers, you can have a series of emails go out to them automatically.  The emails should provide value and also have an opportunity to work with you.

Pro Tip: If you really want your business to explode, set-up different email sequences based on the actions of your prospects… something easily done with Infusionsoft!


3. Build Your Referral Network.

Having worked with hundreds of business owners over the last few years, I can say with certainty, that those that do the best, have a very strong referral network.

They say: Your net worth equals your network.

In many ways, this is true.

Just like clients, your referral network needs to be nurtured and taken care of.  It is one thing to go out and attend local meetups, live events, and more.  It is another thing to build relationships with the people that you meet.


If you don’t have the benefit of having a first class assistant helping you to stay on top of your meetings and appointments, one alternative is Infusionsoft. Imagine heading to New York and within a few moments be able to send out an email invite to everyone in the local area that it is in your network letting them know you will be in the area and asking them if they want to meet for coffee.

Imagine never missing a birthday or anniversary again.

Imagine being able to send out postcard and letters automatically to everyone in your network every single month.  You can.

Building a strong referral network does not happen by chance.  You must have a plan to not only get out there and meet people, but to develop your relationship with them!

It all comes down to this.

You have to have a strategic plan to capture and follow up with prospects in order to get more sales.

In other words, you need a traffic funnel.  A way to funnel the traffic to go in the direction YOU want them to go.



Tell me how many traffic funnels your business has set-up and I will tell you how successful your business is. 


What are you waiting for? Are you ready to get your first traffic funnel setup?



Why Writing a Book Can Boost Your Expert Credibility


Writing and publishing an ebook can give your business the boost you’re looking for. In fact an ebook can help you accomplish several important business building goals in one swoop. If you’re not sure what an ebook is, it’s simply a downloadable version of a book that you read on a computer, an ebook reader like Kindle or other mobile device.

Here are a few benefits of creating a successful ebook…


Publication is one of the main avenues you can take to improve or establish your credibility. It doesn’t matter what industry or business you’re in, when you write a book people tend to automatically assume you’re an expert. Even if they don’t read your book, often the simple fact that you’re published will help you establish yourself as an expert on your topic.

This is important as a business building tactic because we buy from people we perceive as experts or authority figures in their industry. We turn to them to solve our problems, ask advice and to gain new skills and knowledge.

Awareness and Exposure

Writing a book broadens your reach. It spreads awareness of you and your business virally as people talk to each other about your book. Additionally, as you begin marketing and promoting your book you will subsequently also be marketing and promoting your business.

They say it takes three exposures to a business, product or service to create awareness. Your book and relevant marketing messages help your exposures quickly add up. This means you’ll have more prospects who think of you when they have a need.

Your book can also help increase your search engine optimization which increases your website traffic, and the awareness and exposure we just mentioned. You’ll receive incoming links to your website from book reviews, blog posts, and affiliate marketers if you’re selling your book and of course through content and other book marketing tactics.


You can also use your book as an opt-in offer so you can build your email list. And of course we’re only talking about how your book can help market your business. You can also use your book as a product or bonus product to generate more sales.

Whether you’re selling it for a profit, giving it away to build a list, or using it as a strategic marketing tool, the better your book the more effective and successful it will be. It should also be noted that ebooks are growing by leaps and bounds. Digital publishing has become mainstream and most people don’t think twice about downloading a book online. Bookstores now offer digital books and there are specific reading devices that cater to ebook readers.

You don’t need to worry about paying for print publishing and you don’t have to worry about shipping. Distribution is as simple as a download page and maybe an autoresponder. It’s an incredibly cost effective means to communicate, provide value, and to market your business.

Top 10 Things Your Autoresponder Should Have


Picking the right autoresponder is no easy task. There are dozens of things you can look for in an autoresponder, as well as dozens of autoresponders to choose from. Choosing the right one is essential, because your autoresponder is the backbone of all your customer communications. Choose the wrong one and you risk communicating and selling poorly – Which will directly result in lost profits.

So how do you choose the right autoresponder? Here are the top 10 things to look for.

#1 – Deliverability

Of all the features you could look for in an autoresponder, none are more important than deliverability.

Deliverability is the number of emails that actually end up in your customer’s mailbox. That means it wasn’t caught by spam filters and it didn’t disappear in some black hole somewhere.

Deliverability is a big issue. People have often found that switching from a shopping cart autoresponder to a professional autoresponder can increase their open rates by as much as double. Why? Because their emails are getting delivered.


#2 – The Right Price

There are many different levels of pricing for autoresponders.

On one end, you have autoresponders like Mail Chimp that are literally free as long as you have fewer than 2,000 subscribers. On the other end, you have autoresponders like InfusionSoft that cost thousands of dollars to setup and hundreds of dollars a month to run.

Price is a big consideration when you choose an autoresponder. Pick a service that’s in your price range, that scales up in a way that makes sense for your budget.



#3 – List Importing

If you run offline events or need to import lists from outside sources, it’s important to consider what you can and can’t do in terms of important email contacts.

For example, Aweber is extremely restrictive about this. You either can’t upload your contacts at all, or you can but they all have to double opt in. In other words, there’s a very good chance you’ll lose 70% of your list when porting to Aweber, simply because their system isn’t setup for people who need to regularly import contacts.

On the other end of the spectrum is Autoresponse Plus, where you can upload as many as you want from whatever source. For example, you can upload your own co-registration leads if you’re using ARP.

Most services fall somewhere in between.



#4 – Tracking and Analytics

Tracking and analytics are crucial to email marketing success. Email marketing isn’t about getting it right the first time. It’s about learning what your customers respond to and learning about what’s working and what’s not over time.

What kind of emails do your customers open? What times of day work the best? What about days of the week? Do personal emails work better or do factual emails work better? All of these questions can only be answered by tracking and statistics.

When you’re choosing an autoresponder, make sure you take a look at what tracking and analytics data they give you.


#5 – Cloud Hosted vs. Self-Hosted

Autoresponders can be split into two categories: Those that are an online service and those that you install on your own server.

The online services are a fantastic simple way to manage autoresponders. They handle all the technical issues for you so all you have to do is send out emails.

On the other hand, self-hosted services give you a lot more control. There are no restrictions on uploading contacts. You can send as many emails an hour as you want, whereas most autoresponder services have a limit. And often time’s creating your own email server is the only option if your list is big enough.

Having your own server has its down sides of course. You need to install it, which is quite technical. You also need to manage your server’s deliverability and make sure you don’t end up on any blacklists. It’s a complex process.

Most small businesses start off with a cloud solution and only go with a self-hosted solution if they really need the extra functionality.


#6 – iPhone Capability

Are you regularly on the go? If so, try to get an autoresponder that you can take with you.

Let’s say you launch a broadcast in the morning. If you have an autoresponder that has an app, you can check all your stats while you’re on the bus. You can see exactly how your campaign is performing at all times.

You can also write your emails on your phone and do just about anything else you need to do all from your phone.


#7 – Spam Scoring

If you want your emails to get where they’re going, it’s crucial that you know you spam score. Your spam score is basically how likely your email is to end up in the spam folder.

If you use words like “buy now!” or “viagra,” there’s a higher chance of your email getting caught in the filters. If you don’t use personalization, you’re at a higher risk as well. Having a spam scoring system will allow you to tweak your emails to reduce your risk of getting blocked.



#8 – Unlimited Lists

Some autoresponder services only give you a limited number of lists. Some only give you one. Some will charge you more to have more lists.

You really want to have an autoresponder service that’ll give you unlimited lists. That way, you can run multiple sites and split up your lists all in the same account without paying extra.



#9 – Segmentation

Your autoresponder should be able to segment out just one section of your email list and target your emails to only those people.

You should be able to segment your email list by location, by name, by whether or not they open your emails and by custom fields. This kind of segmentation gives you a lot of power to really laser target your messages to the right people.


#10 – WYSIWYG Editor

If you plan on using templates to send your HTML emails, it’s essential that the autoresponder has a good WYSIWYG editor. Too many autoresponder services use just pre-made templates or have very bare bones WYSIWYG editors.

When you send out HTML emails, your email’s design is every bit as important as your website’s design. People will judge you and judge your brand based on your design. It has to be stellar.

Having a good WYSIWYG editor will allow you to customize those designs to your brand, as well as make sure everything really looks perfect before sending it out.


These are the top ten things you need to pay attention to when you’re choosing an autoresponder service. There is no “perfect” autoresponder out there. However, for each specific business, there is one service that’ll be better for you than any other service. Use this criteria to figure out which one that is for you.

10 Reasons Why You Should Consider GetResponse As Your Autoresponder


GetResponse was first founded in 1999, before the “dot com bubble,” making it one of the very first email responders in the world. It has lasted throughout the years and is still a major player in the autoresponder space. They’ve pioneered many features that are today considered standard. GetResponse delivers over ten billion emails every year and has more than 220,000 paying customers.

Even today, GetResponse still has many features that other autoresponders just don’t have. Here are some of the unique things GetResponse brings to the table.


#1 – Built In iStockPhotos

GetResponse has over a thousand iStockPhoto images that you can use for free built into their system. You can use these to spruce up your emails or to make a point.


#2 – Upload Videos

Want to put a video in your email? You can. GetResponse will even host your video for you! Just upload your video to GetResponse and it’ll be stored in your documents.


#3 – Record from Scratch

Want to record something new and send it off to your list? Instead of having to get your camera, record it, edit it, export it to web format then upload it to YouTube, you can just use GetResponse to handle the whole thing on the spot.

Of course, if you’re going for maximum production value and video quality, you shouldn’t use this method. But if you just want to put something up quick and dirty, GetResponse gets the job done.


#4 – QR Codes

If you’re creating an email that’s meant to be printed out, you can create and embed a QR code all from within GetResponse.

QR codes are the next generation of barcodes. Unlike barcodes which can only store small bits of data (such as product ID numbers,) QR codes can hold much more data.

That’s why on a printed piece of paper QR codes can be so useful. For example, if you were sending out an email to everyone who RSVPed for an event, you could ask participants to print out the email that was sent to them. On that email is a QR code with their email address encoded.

All you’d need to do is scan the QR code, rather than ask them for their name and email. It makes the check-in process much easier. That’s just one example of how you could use QR codes and email in the real world.


#5 – Annual Discounts

GetResponse’s pricing is generally pretty standard. They offer a 1,000 subscriber plan for $15 a month, a 2,000 subscriber plan for $20 a month and a 10,000 subscriber plan for $65 a month.

One thing that’s unique about GetResponse’s pricing plan is the annual payment option. You can save almost 20% on your subscription fees by paying for a year upfront.

Since autoresponders are long term investments, for many businesses paying upfront makes a lot of sense.


#6 – Segmented Split Tests

Other autoresponder services offer split testing on their website, as well as segmentation. But few other services allow you to do both.

With GetResponse, you can select just one segment of your list to target. The split test emails will only be sent to that segment.


For example, say you’re running a local event. Using segmentation, you can send an email to just the people in your local area. Using split testing, you can then split test that copy to see which one performs better.


#7 – Undelivered List

Sometimes emails just don’t get delivered. It might be because of spam filters, it might be because of server IP blacklists or it could have just gotten dropped somewhere.

If your email gets undelivered, most other services have no way of letting you know. With GetResponse however, they keep track of all the email addresses that go undelivered.


You can browse this list and get in touch with anyone who should be receiving your emails directly. You can also look for commonalities. For example, if you notice a lot of domains in the undelivered list, you’ll know that it’s the domain that’s blocking your emails.


#8 – Many Formbox Options

GetResponse provides you with a lot of high quality email submission box designs. Most other autoresponders will just give you the basic form code, but not handle any of the design for you. To add graphics, you have to do a bit of code manoeuvring to get the form to show up in your graphics.

GetResponse handles all of this for you right out of the box. Just select the design you want to use and you’re good to go.


#9 – Pre-Filled Facebook Registration

If your users are logged into Facebook, GetResponse can use that cookie to pre-populate email address fields.

In other words, people will see email sign in boxes with their email already typed in for them.


#10 – Custom Fields

GetResponse allows you to collect data other than the standard data types. You can collect addresses, phone numbers and a whole host of other things.

You can also use custom fields for your own internal tracking. For example, you can “tag” each of your different traffic sources with PHP. Then use PHP to insert the traffic source into the custom field. Then you can go back whenever you get a purchase and trace it to the traffic source.

There are many, many different ways you can use custom fields. It’s basically an open invitation to use GetResponse as a database, rather than just an autoresponder.


As you can tell, GetResponse has quite a few things going for it. It has a few unique features that nobody else is offering and has quite a long history of delivering high quality service to their customers.

10 Reasons Why You Should Consider Constant Contact As Your Autoresponder

email mkt

Constant Contact is an autoresponder service based in Massachusetts with over 500,000 paying customers. They have plans starting at as low as $15 a month. Their products span a wide range of internet marketing avenues, including events, social media, surveys and deals. Their most prevalent product is, of course, their email marketing tool.

Constant Contact is known primarily for sending out great looking HTML emails. If you’re a design fan or want to make sure that all your emails look fantastic, the Constant Contact is a great choice.

It’s important to note that Constant Contact actually cannot send out plain text email. If you prefer sending plain text rather than HTML emails, Constant Contact might not be for you.

Here are some of Constant Contact’s many advanced features.


#1 – Create Email Campaigns from Your iPhone

If you’re on the go and want to create an email marketing campaign quickly, Constant Contact’s QuickView makes it easy to do so.

You can send emails, edit emails and schedule emails to go out all from your phone. You can also check all your most important stats, such as open rates and clicks all from your phone as well.


#2 – Social Campaigns

Running a social campaign doesn’t have to be a huge hassle. Instead, it can be an easy yet exhilarating journey – Provided you have the right tools.

Constant Contact helps you build social marketing campaigns and get it published. It helps you spread your message, get most subscribers and communicate with your followers in a trackable way.


#3 – Email Template Creation

Is there a specific look you’re going for?

If you know exactly how you want your email to look and don’t see anything in the templates area that appeals to you, you can have iContact do the actual template design for you from scratch.

The price? For email marketing, it’s $599. That includes two rough drafts of different design styles and one final draft.

If you’re not a designer, this avenue allows you to get a professional email template design from someone who’s intimately familiar with the system. After all, they do work for iContact.


#4 – Importing Your Contacts

Constant Contact lets you import your contact from a number of different sources.

First off, you can import your contacts from Gmail. Very few other autoresponder services allow you to do this. Make sure you don’t just dump your contacts in, but cull the list so you only add people who really want to be on your mailing list.


You can also add contacts from an external file. This allows you to port over entire databases. For example, if you wanted to move from another autoresponder service to Constant Contact, all you’d need to do is upload a list of all their email addresses.


#5 – Multiple Support Avenues

Need customer support? You can get in touch with Constant Contact a number of different ways.

Many customers prefer not to call up customer support. Instead, they want to just get a quick answer to their question. Constant Contact’s live chat option is great for that.

If you’re not in too much of a rush, just send customer service an email. Alternatively, you can just give them a call whenever you need.


#6 – WYSIWYG Template Editor

One of Constant Contact’s primary drawing points is its attention to its templates. Not only does Constant Contact have a myriad of different designs for you to choose from, but you can also take existing templates and alter them in a built-in WYSIWYG editor.

You can edit the font, the size, the color and the placement of any text in the template. You can move around other elements, add or delete pictures and make the template look exactly the way you want it to.


#7 – Create an Email from Scratch

If you’re a web designer or coder and have a good sense of design, you can create your own templates and emails from scratch.

Constant Contact allows you to use your own HTML code in your emails. That means you’ll have full control of every minute detail of the emails you want to use.

You can use header graphics, sidebars and unique fonts. You can also integrate tracking pixels and tracking links in your HTML as well.


#8 – Event Management

If you run events, Constant Contact’s event management features is a great way to integrate your event with your email marketing.

Using Constant Contact, you can send out event invitations, customize invitations to specific groups of people, track your response, collect registrations and do everything you need to do to make sure your event is a success.


#9 – The App Store (“Marketplace”)

Constant Contact has an app store. Constant Contact makes it easy for developers to create software solutions for Constant Contact specifically. As a result, there are a lot of apps you can purchase for Constant Contact to extend your email’s capabilities.

For instance, if you run events and want to collect registrations offline on an iPad and have them go directly to Constant Contact, you can. You no longer have to input names into your lists manually afterwards.

There are tons and tons of apps you can choose from to make your life easier. Browse the app store and see what other cool functionality you can add.


#10 – API (for Developers)

If you’re a developer or have an in house developer, you can get an API key from Constant Contact and develop your own apps.

If you have very unique needs, this is a fantastic way to get Constant Contact to do exactly what you need it to do. By programming your own applications, you’ll be able to execute all kinds of advanced marketing tactics that the normal version of Constant Contact doesn’t offer.

In short, with the right coding expertise, Constant Contact is more or less fully customizable.


There are primarily two kinds of people for whom Constant Contact would be a great choice. First, designers and people who want to send exquisite looking emails often choose Constant Contact. Their templates and WYSIWYG editors are second to none. Also, programmers and tech savvy people who want an extendable set of features also often choose Constant Contact.

7 Reasons Why You Should Consider iContact As Your Autoresponder


Founded in 2003 by Ryan Allis and Aaron Houghton, iContact was built from the ground up in an era where email marketing was still scarce. Today, iContact is worth over $169 million and has hundreds of thousands of customers all over the world. Their Facebook email signup alone gets more than 50,000 active users per month.

One thing that sets iContact apart from the rest of the market is their stance on manual submission. Aweber, the other email marketing giant, does not allow email marketers to add subscribers manually in large amounts. iContact allows this, provided your customers are expecting your emails.

In other words, if you run workshops, do business card drop-off raffles or get email addresses from offline sources, iContact will be a better choice for you than Aweber.

Here are some of the unique features of iContact.

#1 – Hosted Images

iContact allows you to host all the images you plan on sending in your emails, completely free of charge. Just upload them to iContact’s servers, then insert them into your emails as you’re sending them.

All the images uploaded have to be under 200 KB and the storage capacity is 5,000 KB, meaning you can have at least 25 images stored at any given time.


#2 – Add Contacts Manually

As mentioned before, one of iContact’s unique features is its willingness to let you add as many contacts as you want from offline sources.

Allowing people to add contacts themselves is a huge risk for autoresponders. It makes it very easy for spammers to use their system to send people email. Maintaining a high deliverability rate with an open policy like this requires a lot of work.

Other autoresponders, most notably Aweber, skip this process entirely by not allowing large lists to be uploaded. However, iContact allows you to do this – While still maintaining a strong deliverability rate.


#3 – Export Contacts

iContact also allows you to export all your contacts with the click of a button. If you want to move your contacts lists to a different autoresponder service, or want to port them over to a different CMS management system, it’s very easy to do so with iContact.


#4: Surveys

One of the really unique things about iContact is their surveys. Instead of having to use an outside service to handle your surveys, you can do it all inside of iContact.

You can use this feature to research what new features your customers want, to research what they’d be willing to pay, to see what they like or don’t like about your current business, etc.

Surveys can either be private or public. Public surveys are great with you want to make content out of the data, while private surveys are good just to help you make internal decisions.


#5: Social Signups

Have you seen those Facebook pages that have an email signup box on them? Adding email signup is a powerful way to turn your Facebook followers into loyal readers.

Facebook isn’t the best way to stay in constant touch with people. People may not check Facebook very often and Facebook won’t display your status update on their news feed every time you post.

On the other hand, email allows you to get your message in front of your audience every time.


Using this feature is much simpler than most people think it is. All you need to do is enable the Facebook feature, choose which page(s) you want to give iContact access to then generate the code.

Once the code is generated, just copy and paste it onto your Facebook page.


#6: List Segmentation

iContact allows you to separate your lists into different categories of people. This makes it easy for you to custom-target a variety of messages for just a specific subsection of your audience.

Instead of just blasting out emails, this will allow you to get higher response rates from the right people. You also won’t alienate the rest of your list by sending them emails that they don’t care about.

There are a number of different criteria you can use to segment your list. The most common type of segmentation is based on data that users entered when they first registered for your email list.


#7 – Advanced Search

Looking for a specific person or group of persons? iContact makes it easy to find them with their advanced search system.

Let’s say you run a speaking business. You remember that 6 months ago, someone named Susie who ran a hair salon came to your workshop. You want to follow up with her about something, but don’t remember her email address.

All you need to do is go into iContact and plug in the business name. The system will find her and give you all her contact information.

What makes this search function so powerful is that you can search based on any criteria.


#8 – RSS In-Feed

If you have a blog and want to regularly take posts from your blog and send them out to your email list, then an RSS in-feed is the perfect tool for you.

The RSS in-feed takes an RSS feed and transplants all of the content into your email followup. No more pesky copying and pasting and trying to figure out how to make sure formatting doesn’t come out wrong in email. iContact does it all for you.


These are some of iContact’s unique features. All in all, if you’re looking for a high deliverability email autoresponder service that allows you to manually add email addresses, iContact is a great choice. They certainly have all the bells and whistles.

7 Reasons Why You Should Consider MailChimp As Your Autoresponder



Mail Chimp is a relative newcomer to the autoresponder market that has quickly taken the market by storm, surpassing many established names.

One of Mail Chimp’s most unique features is its “Forever Free” price plan. On this plan, anyone with an email list of fewer than 2,000 people can sign up for free – Forever. (Note: There’s also a 12,000 email per month limit on the free account.)

It’s thanks to this free plan that Mail Chimp exploded in popularity. They quickly took market share from other autoresponder services. At one point, iContact had to change their pricing and offer a free package just to keep up with Mail Chimp. They later rescinded their free package.

Today Mail Chimp is the leading autoresponder service that offers a free basic level.


What other unique features does Mail Chimp bring to the table?

#1 – Segmentation

Mail Chimp makes it very easy to segment your list into different parts. Instead of having to mail messages to your entire list, you can choose to message only people who fall under certain criteria.

For example, if you’re hosting a local event, you can send an invitation out to only people who’re near your geographical area.


You can also segment your list based on activity level. For people who regularly open your emails, you might want to use a content-based approach to you emails to continue building a relationship. However, if you have people who haven’t opened your emails in a while, you might want to use a much more dramatic hook to try and catch their attention.


#2: Auto-Posting to Social Media

If you use social media in conjunction with email marketing, this feature can save you a lot of time.

Instead of having to log into your social media platforms and post a copy of your emails, Mail Chimp can do it all for you.

Just link you social media profiles to Mail Chimp and Mail Chimp will do all the hard work.


#3: Tracking and Google Analytics

By default, Mail Chimp has quite a few email tracking metrics in place. They’re able to track both open rates and clicks in house.

One unique feature that Mail Chimp brings to the table is Google Analytics tracking. You can track your clicks not only with Mail Chimp’s software, but within your own Google Analytics system.


#4: Save Edits to Templates

Mail Chimp has a wide variety of custom made templates for you to choose from.

Unlike other services that require you to use templates as-is however, Mail Chimp allows you to edit these templates however you want.

Once you’re done editing, you can then save the templates to your account. From then on, you can apply this template to your emails with a click of a button.


#5: Extra Security

If you’re worried about your list getting hijacked, you can add an extra layer of security. You can have Mail Chimp ask one of your security questions if you ever log in from a different location.


If you want to take things even a step further, you can opt for two-factor authentication. If you enable this feature, you’ll have to type in a PIN code that’s sent to your phone in order to log into your account.

In other words, even if someone manages to steal your password, they still won’t be able to log in to you account, because they won’t be able to get a PIN from you phone.


#6: Form Translation

If you’re working with international markets, getting the form right can be tricky. Fortunately, Mail Chimp makes this a piece of cake with their form translation feature.

How does it work?

Just create your form, then select the language you want your form to be in. All the text on the form will automatically be translated into your language of choice.


This can make breaking into new markets quite a bit easier. It can also help if you want to put up a bare-bones version of an alternate language page.

#7: Subscriber Chiclets

Want to brag about the number of subscribers you have? Want to create some social proof to increase your opt in rates?

With Mail Chimp’s chiclets, you can. It’s quite easy: All you need to do is pick one of the many existing designs. Then install the code on your website and the well-designed subscriber counter will be installed on your page.


If you run a small business that has less than 2,000 subscribers, why pay $20 a month to other companies? Use Mail Chimp instead and use it for free until you reach the 2,000 subscriber mark.

8 Reasons Why You Should Consider Aweber As Your Autoresponder


Aweber is one of the leading autoresponder services in the small business space. They provide all the basic features you’d expect, such as list management, sending broadcasts, email scheduling as so on – In addition to some very neat advanced features.

Aweber also has a deep commitment to customer service. Many companies say that, but few truly mean it. When you sign up for Aweber, within 3 days you’ll receive a phone call from Aweber welcoming you to your account. You’ll also receive a similar message via postal mail. They’ll make you feel welcome and let you know that the door is always open to you if you have any questions.

Apart from all that, what is it that sets Aweber apart?


#1 – Deliverability

When it comes to deliverability, Aweber is the winner. Of all the other hosted autoresponder services (E.g. you’re not running your own server,) Aweber has the highest deliverability.

Aweber has carefully cultivated relationships with all the major internet service providers. They monitor the various web server IP addresses to make sure they don’t get banned or blacklisted.

They have careful screening processes and programs running to catch spammers

who use their servers.

If someone else on your IP address is spamming, that could result in your emails not getting delivered. That’s why Aweber has such a stringent policy around opt-ins and anti-spam.

When all is said and done, more emails from Aweber’s servers get delivered to someone’s inbox than any other service. It doesn’t end up in spam, it doesn’t “disappear” and it doesn’t get blacklisted.




#2: Over 150 Templates

Want your emails to stand out visually? Aweber makes it easy with over 150 different templates to choose from.

These templates are more or less click and send. You don’t need any special design skills. All of them were designed by world class designers and are ready to go. All you need to do is plug in your message.

Aweber has templates that fit every kind of style. If you’re looking for a corporate, professional vibe, there’s a template for you. If you’re looking for a whimsical, “Alice in Wonderland” kind of design, there are several to choose from. If you’re looking for something metallic and powerful, there are templates for that as well.



#3: Unlimited Lists

Aweber doesn’t charge you based on how many lists you have. Their price only increments based on the number of subscribers you have. That means you can segment your list however you want without having to pay extra.

If you have 10 different websites, you can easily create a different list for each of your websites. You won’t have to pay a dime extra either.


#4: Spam Rating

One of the best things about Aweber is its deliverability. In order to maintain that high deliverability, you need to make sure that your email isn’t getting caught by spam filters.

Certain words in emails tend to trigger spam filters. For example, the term “make money” in the headline could slightly raise your spam rating.

Aweber will actually tell you what your spam rating is. You can look at your rating, then go back and edit your email and see if your rating has changed. Using this rating, you can systematically change your emails until your spam rating is as low as possible.

In other words, you can now have full control over how likely it is that your email gets caught in spam filters.


Step #5: Built In Form Types

Aweber has many different built in form types for you to choose from. In the past, some of these would have required complex programming or custom plugins to perform. Now they can all be done within Aweber.

In-line Form: The in-line form is your standard form. It’s a plain HTML box that sits somewhere on your website.

Pop-Over: The signup form will pop over the rest of your website’s text. Since the pop-over isn’t a popup, generally it’s not blocked by popup blockers.

Lightbox: One of the most powerful tools in a marketer’s arsenal. Instead of just popping up a box, this will hover a box over your page while dimming everything else. It draws attention phenomenally well.

Pop-Up: Opens the signup box in a new window. This one is easily blocked.


Step #6: Suppression Lists

Are there people whom you want to filter out of your broadcast lists, but don’t want to remove them from autoresponders?

For example, say you run a workshop on money mindsets. A participant might have opted into receive a series of emails about money mindsets, and you want them to keep getting those emails. However, because you know they work for a competing company, you want to filter them out of receiving your special offers.

Whatever your reasons are for not wanting specific people to receive broadcasts, in Aweber it’s very easy to do this. Just use your suppression list. They’re still on your list, they just don’t receive broadcasts.


#7 – Split Test Broadcasts

Aweber allows you to split test different things in different broadcasts. The most common thing you’ll want to split test are headlines. You can also split test the entire email to see if mentioning price or using different offers makes a difference.

Split testing emails is a bit different than split testing a salesletter. With a salesletter, your goal is to find the best variation and make that your control. With emails however, even if you get split testing results, you’re really only going to use that email once.

So why do it at all? To increase your understanding of your list.

Do people respond better to fear or hope? Do people respond to discounts or benefit statements? The best way to figure these questions out is to test different selling tactics.

Though you might not be able to use the same email over and over again, you’ll be able to use the lessons you learn about your audience for the rest of your business’s life.



#8: Reports for Everything

Aweber is a data geek’s dream. If you’re a fan of tracked response and want to do everything you can to get your response rate up as high as possible, use Aweber. Aweber gives you all the tools you need to measure what’s working and what’s not.

Data points can be measured daily, weekly or monthly. You can break down everything from open rates to subscriber method to ad tracking and more.


These are some of the most important and most impressive features of Aweber. Aweber has one of the highest deliverability rates in the business, as well as several other key features that nobody else has. It’s no wonder so many people choose to use Aweber. We will review some other autoresponders in the next few days. Which one will YOU choose?