6 Methods to Become a Successful Affiliate Blogger

By following the tips and advice in this article, you’ll be ahead of the game and on your way to becoming a successful affiliate.  Remember to provide quality content and information and once you do that you can concentrate on making product recommendations.  As your business grows, you’ll find other tips and strategies which work best for you and you can start experimenting a little more.

local-marketing-success

Here are the 6 steps:

    1. Make the affiliate programs that you select really relevant to your niche subject to keep the credibility of your site and entice your members into purchasing the products they need.  It goes without saying, but if you have a site about babies and parenting babies, it’s not a good idea to promote pet related products as these aren’t relevant to your target market.
    2. Set up your own domain or blog.  You can’t do this for every affiliate program, but if you find a product which has really helped you and offers a generous commission, you can set up a blog and speak about your experience using this product.  Make regular posts and comments about how the product is helping you and your experiences with it and link to the product throughout your blog.  You can also set up your own domain name to promote a product.  This looks much more professional than an affiliate link and will be easier to remember too.  It’s great for using when writing articles and content as well.
    3. Try to find affiliate programs that offer ‘lifetime cookies’ or ‘lifetime customers’.  This means that when you send a member to the affiliate site your affiliate link is tracked in their system and even if the member doesn’t purchase the product right away, you’ll still get paid if the person returns and buys from that affiliate program at a later date.
    4. Write honest product reviews.  Write informative and honest product reviews.  This is a great way to give your unbiased opinion on a product and to build trust with your subscribers.  And if a product is faulty in some way you can add that as a note, your subscribers will trust you more if they know your recommendations are honest and sincere.
    5. Find the correct placement for affiliate links.  As mentioned above, affiliate banners and graphics don’t usually work as well as providing informative content and weaving affiliate links where appropriate throughout that content.  For example, you can write a quality article about helping your baby recover from colic and in that article you can link out to resources which will help the parents remedy this problem.
    6. Redirect your affiliate links through your own domain.  There are many benefits to redirecting your affiliate links.  It’s easier to track and remember your links when you need them.  If a program changes their links it’s easy to go back and change your links.  You’ll also present a more professional image; many affiliate links are long and look like garbly goop; your visitors may be suspicious of these links.  Redirecting your affiliate links solves all these problems.

Can I Monetize My Blogs?

make money from blogging

Absolutely.  Once you’ve got a good stream of traffic coming in, monetizing your blogs is a cinch.  Today’s most popular method of monetizing blogs is allowing advertisements on it.  And the company offering the world’s largest online contextual advertising program is Google.  This program is known as Adsense.

By signing-up with Adsense, you are allowing Google to place targeted ads on your blog that are relevant to the theme of your blog.  If a reader sees an ad and clicks on it out of interest, you earn yourself some money.  The more readers that click on the ads, the more money you make.  There are people making a full-time income doing nothing but creating sites for Adsense.  This may not necessarily be the best way to monetize your blog, but it is one of the easiest.

There are many more types of advertising programs like CPC advertising, Impression-Based Ads, Text Ads, etc.  Take some time to study which advertising model works best for your blog.

The other way of monetizing your blog is to place affiliate links throughout your content. Amazon.com is an example of a company that offers an affiliate program.  Signing-up for it is free as with most companies offering such programs.  Commission Junction is another.  If you find a product that appeals to both you and your audience, you can sign-up as an affiliate to sell it.  Doing so involves either placing banners on your site, or text-links that you can weave into your content.  When a reader clicks on that link or banner and buys the product, you earn a commission.

make moneyHere are some other ideas you could implement towards monetizing your blog:

  • Seeking sponsorship
  • Donations or tip jars
  • Selling merchandise
  • Selling content via a subscription-based model. Your subscribers pay to read your high-value posts. To make this work, you need to offer something very unique to your readers that they can’t get anywhere else.
  • Get paid to write for a blog network. Sites like Squidoo.com and HubPages.com, provide a revenue share on advertising. Other sites may pay you per post.
  • Turn your blog content into a book. You can self-publish a print book or sell it in ebook format.
  • Selling original downloadable products like ebooks and information products.

Ultimately, the key to making your business blog an overwhelming success is to keep it real and have fun with it.  Make it a point to interact with everyone of your subscribers.  The truth about publishing a blog is that it does not belong to you.  It belongs to the community.  Use this to your advantage to tap into the minds of your readers.  If you’re planning a new product, ask them for some of the features they would like to see in it.  The blog makes it a perfect feedback mechanism to get the answers you need to make your business an ongoing success.

Make Money Blogging: How to Use Chitika

ads

Chitika is a contextual advertising network. It allows publishers to place ad units on their websites, where both image and text ads will be shown, sometimes at the same time.

Because Chitika often uses images next to text ads on the same page, click through rates and therefore earnings can sometimes be even higher than Google AdSense earnings.

Here’s how to sign up for and use a Chitika account.

 

Step 1: Click Publisher, Apply Now

Click on Publisher along the top. A drop down menu will appear. Click on “Apply now” to begin the application process.

 1-Click-Publisher

Step 2: Complete the Application

Complete the application, which is really just a simple log in form with your email address.

 2-Send-in-Application2

Once you’ve completed your application, you’ll need to confirm your email. Shortly thereafter you’ll receive an email telling you that your account has been approved.

Log in to your Chitika account with your new account to proceed.

 

Step 3: Click Ad Setup

Click ad setup to create your first ad.

 3-Ad-Setup

Step 4: Click Get Code

A preview of what a display unit looks like will appear. Click on Get Code to continue.

 4-Click-Get-Code

Step 5: Customize Your Ad Options

A number of options will appear on the left hand side of your screen, along with a preview on the right hand side of your screen.

5-Customize-Ad-Options

Your channel is an important setting to pay attention to. It’s basically a description. You can sort your channels later by channels, which will allow you to get more advanced reporting from the Chitika system.

Basically, the channel should be a factor you’re trying to test out. For example, “Left Sidebar” channel might be applied to all the ads you put in the left sidebar. Later, you can sort by the “Left Sidebar” channel to see how all the left sidebar ads did as a group.

The format determines the size and display method of the ad. Type rotates between the different types of ads, including mobile ads.

Fallback options are basically what the ad will do in the event that there is no advertiser for the traffic you’re getting. For example, if you’re getting traffic from Zimbabwe and nobody’s bidding on traffic from Zimbabwe, Fallback options will tell the system what to do.

The colors set the color scheme.

 

Step 6: Copy Code and Upload

The code will update in real time as you make changes to the options box. Copy and paste the code into your HTML editor and upload it to have the ad go live.

 6-Copy-and-Paste-Code

Your first ad is up and running! If you want to put more ads up, just repeat this simple process.

 

Step 6: Basic Reporting

Basic reporting is shown in the dashboard of the Reports tab.

7-Basic-Reporting

You’ll see your earnings and traffic stats all in one glance.

 

Step 7: Advanced Reporting

Click on Advanced Reports to access the advanced reporting options.

 8-Click-Advanced-Reports

In this screen, you’ll be able to sort your ads according to the channels that you assigned to them when you setup your ads.

You can also sort by date range and choose to view ads from specific days or time ranges, or even data all the way from the beginning of your account.

 9-Advanced-Reports

Once you’ve selected all your options, hit submit to view your custom report.

There you have it! That’s how to sign up for a Chitika account, setup a Chitika ad, view your statistics in a glance and get more advanced stats.

How to Claim Your Local Business on Facebook

 claim-business-facebook

In order for you to be able to manage your place, merge it with a page and in general take full advantage of your place’s capabilities, you need to claim the place as your own.

Claiming the place as yours will give you admin access. In order to do this, you need to be able to verify that you’re the owner of the business. You can do this either using the business’s listed phone number, a custom-domain email address or by sending in business documents (i.e. articles of incorporation.)

Here’s how to claim your business as yours.

 

Step 1: Find Your Business

Do a search for your business’s name. Click on the business in the results.

1-Search-for-your-Business

Step 2: Click “Is This Your Business?”

In this lower left hand corner of your place, click “Is this your business?”

2-Click-is-This-Your-Business

Step 3: Click “Proceed with Verification”

Read the terms for claiming a business, then click “Proceed with Verification.”

 3-Click-Proceed

Step 4: Verify Your Business

Enter as much of the information Facebook asks for as possible.

4-Verify-the-Business

If your business phone number matches a listing on your website or other verifiable source, Facebook can call you to verify your ownership.

If your email address matches your business’s website domain (i.e. @mybusiness.com,) they can verify your ownership by email.

Otherwise, you’ll be asked to upload documents to prove your ownership or affiliation.
Claiming your business is that easy. Starting the verification process should take less than 30 minutes; and the whole process should take less than a week to complete.

 

 

Checklist for Using Facebook Places Effectively

 

If you use Facebook places well, you can generate a lot of buzz and publicity around your business, often for free. In fact, most of the buzz and publicity will be generated by your own users, with just a little prompting from you.

Here’s a checklist for using Facebook Places effectively, from the most essential fundamentals to more creative marketing techniques

1. Be an Active User

In order to really understand how people use Facebook Places, and to get into your customer’s heads so you can figure out what they want and how to serve them, you need to actually be a user of Facebook Places.

Use Facebook Places yourself to find restaurants, connect with friends and to make decisions on where you spend your time.

Pay attention to how you choose where to go, what impresses you and what turns you off about how other business owners have configured their Places.

 

2. Combine Your Page and Your Place

Upon completing the verification process for claiming your business, you’ll be able to join your page and your place.

Join your page and your place allows you to have a place with a wall where people can post comments, while still having a presence on Facebook Places. It gives you the best of both worlds.

 

3. Have Detailed, Professional Photos

Your photos will have a lot of influence over whether or not someone clicks on your place on Facebook.

It’ll also influence decisions on whether or not to go to your business. If there are three restaurants near them and one has spectacular photos while the others don’t, there’s a good chance they’ll go to that one restaurant.

Consider hiring a professional photographer and/or a professional graphic designer to help you get these photos.

Example: These cakes look delicious.

1-Have-Great-Photos

 

4. Description, Address, Website & Other Information

First and foremost, make sure the address, phone number and website information is complete, up to date and accurate. People will use your Facebook Place to try to find you or learn more about your business, so it’s crucial that all the information there is completed.

To add more info, just click “Edit” on a page or place that you own.

2-Click-Edit

Then fill out the information.

 3-Fill-Out-Info

 

5. Encourage Providers to Post & Host Discussions

Encourage service providers in your business to post on your wall and host discussions about their services.

For example, if you run a spa, have your masseuses post their massage times, client reviews, new techniques, etc all on your wall.

If you run a live music venue, have the bands interact with fans on your wall. Have them use it to announce up-to-the-minute news about the event.

Get the other people in your business involved. Everyone can play a hand in increasing the popularity of your wall.

 

6. Rewards for Checking In & Posting on Your Wall

While Facebook Places doesn’t have “badges” like Foursquare, there’s nothing preventing you from giving out your own rewards.

It could be something as simple as giving away a free meal to the person who checks into your business the most this month.

Announce the contest on your wall, then give an update on who’s winning twice a week or so. Keep up the competitive spirit, change the prizes around every month and build up some buzz around your business.

 

7. Run Facebook Ads

Facebook gives preferential treatment to ads that keep users in their system rather than sending them out. It gets higher approval rates (almost 100%) and often lower CPCs.

Facebook allows you to run ads directly to pages and places. While you may not always want to be running ads, a well-timed ad right before a major event or launch can make a big difference.

8. Tie In With Events at Your Venue

One very effective way to take advantage of Facebook Places is to host events. These events, when posted on your place’s wall, will appear as a clickable link.

Having events allows you to promote the event to the users of your place, as well as promote your place to people attending the event.

9. Ask Your Customers for Their Favorite Stories!

How do you increase user participation? Just ask!

A well-placed question, like “what’s your favorite story at [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][your business]” or “what topic would you like for our next open mic?” could easily spark a cascade of discussion, responses and shares.

 

10. Give Your Customers Special Deals

How about a free coffee if they order breakfast on a certain day? Or announce your customer loyalty program?

There are many ways to use your page and place to your advantage. Don’t overdo it with the promotions, but a well-timed discount every now and then can help boost sales for several days or weeks.

These are some of the most important fundamentals, as well as a few more creative and advanced marketing tactics. Facebook Places is still pretty new, but business owners who’re putting in the time to learn it are finding that it really pays off.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

50 Ways to Get New Clients

get-clients

1. Speak at local events. Look for groups, meetups and gatherings of people who’re in or related to your industry. Speak at these events to position yourself as an expert and gain more exposure.

Nicole Munoz Speaking
2. Speak at seminars and conventions. Offer to speak at seminars and conventions. If you have a recognizable brand name, most organizers would be thrilled to have the opportunity.
 3. Sponsor an event. If you’re a solo service provider, sponsor a small event in your area. If you’re a large service provider, sponsor a bigger event.
4. Get covered by the press. Come up with some unique angle and pitch it to reporters. Use tools like Help a Reporter Out (HARO) to find reporters looking to do stories. 
5. Take out a small newspaper ad. This works great if you provide services to local clients.
6. Network and follow up. Go to minglers, mixers and professional events and meet people in your target market.

nicole-munoz
7. Give free advice. Do it both online and offline. Demonstrate your credibility first before trying to sell.
8. Answer questions on LinkedIn. This helps build your credibility online, which often translates into real world contacts.

website
9.Build a professional website. Having a great looking website helps create trust with people who’re considering hiring you.
10. Ask for referrals. Talk to people you know, including but not limited to past clients and ask for referrals.

emails
11. Run a mailing list. Develop a relationship with others in your field over time by mailing useful content regularly.
12. Run a Q&A mailing list, blog or website. Become known as the person to go to for questions in a particular arena.
13. Copy your competitors. How are your competitors getting clients? Do what they do. In fact, see if you can do what they do, only better.
14. Join a Business Networking International (BNI) network. BNI can be a great source of leads for offline service providers.
15. Get on Yelp. Try to be the most positively reviewed provider in your area. Yelp profiles often rank very well in search engines.
16. Put your USP (unique selling proposition) on your business card. People who look at your card should instantly understand your value offering and what sets you apart.
17. Get to know university professors. Professors are fantastic connectors and know people in all kinds of different fields. They often know very powerful people. Reconnect with old professors and see if they can help connect you with anyone who could help your business.

communicate
18. Network with lawyers and accountants. Every business needs a lawyer and an accountant. If your clients are businesses, networking with lawyers and accountants can be a potential gold mine.
19. Mail your legacy clients. Most people only ask for referrals or sales from current clients or recent clients. But your legacy clients, meaning clients that dropped off a long time ago, could still harbour a lot of good will towards you. See if you can tap into that for more business or for more referrals.

cold-calling20. Cold call. Many Fortune 100 companies were built initially by some guy in his bedroom, cold calling. Humana is one prime example, as was Microsoft. Bill Gates just cold called both the programmer of DOS and the buyer of DOS. Cold calling might seem scary, but it does work.

blog
21. Offer to write guest posts. Write fantastic articles for other people’s sites and send the traffic back to yours with a link in the article.
22. Offer to write for small time publications and trade newsletters. If you have experience, reputation or background in the industry, they’ll often be happy to have you.
23. Start a blog. Help people in your target market by providing great content.

blog3
24. Be active on social media. Regularly post great content to your Facebook, Twitter, LinkedIn and Google+ profiles. People who follow you will come to see you as more and more of an expert.
25. Call in to a radio show. Give your name and either ask a well informed question or make a comment that really helps listeners.
 
 call
 
26. Ask past clients to give you credit on their website. For instance, if you did some graphics for a client, ask them to put that the graphics were by you on the bottom of their site. If you were their coach, ask them to talk about their experience on their blog.
27. Join your local chamber of commerce. You’ll often meet valuable contacts that can either become clients or people you can work business deals with.
28. Advertise on popular message boards. Look for message boards in your industry where your target market gathers and advertise there.
29. Submit proposals on oDesk and eLance. Look for jobs other people are posting up that fit your specialty.
30. Offer to work for a freelance shop. For example, if you’re a freelance writer, look for a freelance writing agency and offer to be one of their writers.
31. Practice your elevator pitch. Have a strong 30 second answer for the “what do you do” question. Sometimes your best clients come from chance meetings.
32. Wear a T-Shirt to locations where potential customers are. For example, go to a trade show with your brand’s logo on your shirt.

33. Befriend connectors. Develop connections with Twitter users, bloggers, Facebook page owners and other individuals who have a lot of connections. See if you can help them, so sometime later they might help you.

ads
34. Buy Google AdWords. Bid on keywords related to your industry. Focus on “buying keywords,” words that someone who’s ready to buy might type in.
35. Buy banner ads on related sites. Find websites that your target market frequents and buy banner ads on those sites.

create_ebook
36. Write a free eBook and give it away. This helps you build credibility. Put as much great content as you can in your free eBook.
37. Produce a big virtual event with other people in your industry. For example, if you’re in the social media business, get 10 social media consultants together to do a big online workshop about social media. Use the leads to market your services.
38. Do a publicity stunt. Google publicity stunt examples and see if you can do something similar for your business.
39. Join competitions and win. If you’re a writer, look for writing contests. If you’re a designer, look for design contests. Consultants could look into speaking contests. Put a lot of time into your entry, as a winning placement could mean a lot of exposure.

craigslist
40. Use Craigslist. Post in the services section and respond to posts in the “gigs” section.
 email1

41. Mail or email companies with free advice. If you’re a website conversion specialist, mail possible conversion improving advice to companies.
42. Yellow pages advertising. Buy an ad in the appropriate section in the yellow pages.
43. Co-work with other freelancers. Working with other people is a great way to network and meet both potential clients and people who could refer you to clients.
44. Host your own meetup. Go to http://www.meetup.com and create a meetup on your topic. Having your own meetup is a fantastic way to get more exposure, meet potential clients and build your network.
45. Publish a book. Write a book about your subject and get it published. Even if you never sell over a thousand copies, being a published author will still massively boost your credibility. Nobody will ever ask you how many copies you’ve sold.
46. Get your work featured on a compilation site. For example, if you build websites, enter a website you built into a website that compiles examples of great website designs.

yes
47. Create a referral reward system. Give clients and other referrers rewards for sending you new clients. Rewards can be financial or non-financial.

money-fitnes
48. Play with your prices. Sometimes when you raise your prices, you actually get more clients. Working with a few high priced clients might be a better model than a few lower priced ones. Alternatively, you might be priced to high and might need to lower your price to attract more clients.
49. Contact your former employer. Your former employer can be a fantastic source of leads. They could even be your first client. 
50. Put flyers up in relevant local boards. For example, post a flyer on your chamber of commerce’s board, or post flyers on boards in co-working spaces. 

How to Avoid Classified Ad Scams

scam

Classified ads are the prime hunting ground of internet scammers. Scammers lurk in just about every section of classified websites: From small items for sale to the job sections to tickets to automobiles. Even the housing market is a target. These scammers have come up with some very devilishly clever ways of taking your money out of your pocket.

What are some scams you should look out for? And how can you avoid them?

The Apartment Scam

This scam is one of the most painful and deviant scams on the market. It’s also one of the most difficult to avoid. Here’s how it works.

A scammer rents an apartment in a central or highly desired location, possibly using fake identification.

The scammer then posts the place up for rent on a classifieds website. He’ll offer the place for significantly less than market rates and get a lot of people to reply.

When he shows the house, he’ll say it’s first come first serve. He’ll then take the first month, last month and security deposit of anyone who shows up. He’ll tell them they can move in on the 1st of next month, which might be two weeks away.

Between posting the ads and the beginning of the next week, he might take the first month’s rent, last month’s rent and security deposit of 10 to even 20 different people. Then he’ll disappear to the next town and repeat the scam.

Avoiding this scam is tricky. The best way to avoid this scam is to do a bit of a background check on anyone you’re renting from.

If you’re writing a check, ask if you can post-date the check to your move in date. Also, make sure you’re making the check out to a company that’s incorporated in your local state. Avoid writing checks to individuals, unless you can verify that they’re truly the landlord.

Google your building to see if there’s professional management. If so, call the management company to verify that the landlord is truly the landlord.

Fake or Cancelled Tickets

Another common scam is the fake or cancelled tickets scam.

The fake ticket scam is simple enough. A scammer who’s good with printer technology buys one real ticket, then replicates it dozens or hundreds of times. He then sells that ticket to buyers on Craigslist.

The best way to avoid this scam is to call the ticket issuer and verify that the ticket is indeed legitimate before handing over the money. For example, if you’re buying tickets to a ball game, call the ball park and make sure the ticket is a real ticket.

A more mischievous scam is the cancelled ticket scam. This tends to be with airline tickets, but can apply to other tickets as well. The seller sells you the ticket, which is valid ad the time of purchase. Right when you walk out the door, they call the airline and cancel the ticket. They’re refunded their money and you have no recourse.

The best way to avoid this is to transfer the ticket at the seller’s house. If you know where they live, it’s much harder for them to perpetrate a scam.

The Fake Escrow Company

Say you’re buying a $15,000 car. The seller can’t meet with you right now, but you can rest assured – Instead of transferring the money to the seller, you’ll transfer the money to an escrow company. Everyone’s safe, right?

Wrong.

Craigslist scammers will often setup their own escrow companies, designed to look highly legitimate. These escrow sites will look and feel exactly like the real thing, with one important difference: Once you transfer the money, you’ll never see it or the seller again.

There are a couple ways to avoid this kind of scams.

First, use either Escrow.com or another reputable escrow service. If the seller insists on using their escrow service, consider that a huge red flag.

Likewise, if the escrow company requires you to wire money to an offshore bank account, that should also be a big red flag. The escrow company should be USA based. Do a Better Business Bureau search for the company’s name before transferring the money to see if they’re real. You’re not looking for a lack of negative reports, as a fly-by-night operation won’t have negative reports. Instead, you want to make sure they’ve actually been vetted, as any real escrow company would be.

Various Jobs and Employment Scams

There are a few different job scams you need to lookout for.

First, you have scams that are designed to solicit information. This information can then be used against you in identity scams.

For example, someone posing as an employer might create a web form you need to fill out in order to apply for the job. It might ask for information like you date of birth, driver’s license number, address and possibly even your social security number.

Alternatively, the employer might just ask you to send in a full resume, including name, date of birth and address. Even with just that information, a lot of harm can be done.

How can you avoid this scam? For one, never put your home address on your resume. Be wary of web forms that ask for too much information.

Another common jobs scam involves scammers who try to get users to fill out forms. You might be asked to fill out 3 pages of forms that all seem to lead to a job; but on the last page you need to enter your cell phone number to get subscribed. You’ll then be signed up for one of those $9.99 a month cell phone billing subscriptions.

How can you avoid this?

For one, make sure you’re dealing with a legitimate company. A search with the BBB will often take care of this. Never enter a PIN number sent to your cell phone onto a website. In order to bill your phone, the website needs to send you a text with a PIN. Once they have that number, they can bill you. If a site asks you to receive a PIN number on your phone, it’s almost definitely a scam.

Various Check Scams

There are a lot of ways scammers can use checks against you. As a rule of thumb, you should never accept checks or money orders from classified ads sellers.

For one, you have the counterfeits. Money orders and checks can both be faked extremely well by scammers. These checks will be accepted by the banks at first and a portion of the funds may even be deposited into your account. However, once the bank realizes that the money isn’t really there, it’ll be debited from your account. You’ll also often get charged a fee for trying to cash a fake check.

Another common scam is for a buyer to send you a check, but “accidentally” wrote it out for a higher amount. For example, you may be selling an item for $1,250, but they wrote $2,150 instead.

They’ll act like they’re in a big rush and ask you to either send a check back for the difference or wire the money. Of course, their check will eventually bounce and you’ll be out the difference.

Again, the rule of thumb is very simple: Deal with cash only. If the sum is large enough to warrant a check, use a reputable escrow service. You can also walk with them to their bank and watch them get a cashier’s check.

If you can’t use cash, PayPal is a good alternative. Make sure the money clears with PayPal first before handing over the goods. Never use wires, never use Western Union and never use checks for Craigslist transactions.

Often time’s buyers will have complicated reasons why they can’t use cash or a reputable escrow. Maybe they’re out of the country. Maybe their money is in a special trust account. Whatever the case is, just say “no” to these so-called special circumstances.

These are some of the most common Craigslist scams. Use you common sense and trust your instincts. If a deal seems too good to be true or if red flags go off in your head, pay attention.

Getting Started with Kijiji (eBay Classifieds)

Kijiji-featured-img

Kijiji, also known as eBay classifieds, is a classifieds ads website launched by eBay in 2005. Unlike eBay, it has a very local focus.

You can buy and sell goods on Kijiji, as well as offer various services on Kijiji.

How Does Kijiji Differ From Craigslist?

Kijiji differs from Craigslist in several important ways.

First of all, people are less sceptical on Kijiji than Craigslist. There are fewer ads on Kijiji, which means fewer people vying for the customer’s attention.

You have a higher chance of attracting a browser’s attention on Kijiji. That said, there are fewer visitors on Kijiji.

Kijiji ads appear very different than Craigslist. Craigslist ads on the listing page are all text. On Kijiji on the other hand, all ads have a picture attached to it. This makes the browsing experience much more pleasant.

On Kijiji, the phone number of the person posting the ad is prominently displayed. This is very different than Craigslist, where the primary way of making contact is through an anonymous email.

Finally, on Kijiji the main focus of the ad is an image banner ad. There is a text description on the right, but the image is what’s front and center. This is different than Craigslist, which features mostly text posts. The image focus allows you to get more creative in your advertising, as you can put just about anything you want in the image.

 1-ebay-classifieds

What Services Can You Offer?

Kijiji has 13 primary service categories. Even if your service doesn’t fit under one of these categories, you can still post your services under the “other” section.

  • Art, Music & Décor: If you’re a musician, an interior decorator or a mural painter, this is where you’ll want to post your services.
  • Beauty & Health: Are you a dietician, massage therapist, nutritionist or personal trainer? This section’s for you.
  • Cleaning & Maintenance: If you want to make a bit of extra money cleaning rooms, or if you’re a professional at maintenance, this section’s for you.
  • Computer: For the technically proficient. This is where to post your computer repair services. Web design and graphic design also often goes under this section.
  • Events & Occasions: If you specialize in helping throw kids’ birthday parties or hosting corporate get togethers, post here.
  • Financial & Mortgages: If you’re a bookkeeper, an accountant, an investment specialist, an asset manager or a loan broker, post here.
  • Hotel, airline & car: Run a limousine company? Sell hotel rooms? If you work in the travel and leisure industry, this is the place to go.
  • Legal & lawyer: If you’re interested in helping people with their legal issues, this is where you can post your services.
  • Lessons & Tutoring: If you can teach a language, a software program, an academic class or a music instrument, post here.
  • Moving & storage: If you’re physically strong and want to make some extra money, post your moving services in this section.
  • Repair & remodel: If you have the skills necessary, this section can bring in quite a lot of clients.
  • Skilled trades: This section is for anyone who’s a skilled labourer. That includes landscaping, electrical engineering, car repair and more.
  • Other: This is for anything that falls outside the above categories.

 

Here’s how to offer your skills and services on Kijiji.

 

 

STEP 1: ENTER YOUR LOCATION

 

Where do you want your ad to appear?

 

You can enter either a city and state or a zip code.

2-location

STEP 2: SELECT YOUR CATEGORY

 

Where do you want your post to go live? Select the category that most closely matches the service you offer.

3-category


STEP 3: ENTER A COMPELLING TITLE

 

Write a title that’ll help you stand out from the rest of the crowd. Make sure it’s a title that accurately describes what you’re offering; while presenting your best qualities upfront. For comparison, do a little bit of competitive analysis and see how your competition is positioning themselves.

 

4-compelling-title

 


STEP 4: ENTER DESCRIPTION

 

Enter a description of the services you’re offering. Keep in mind that the description on Kijiji is used more for providing details than for selling. The actual selling power comes in the form of images.

 

5-description

 


STEP 5: UPLOAD YOUR PHOTO

 

Upload the photo you want to use. Keep in mind that the photo is the primary focus of your listing, not your text. Once someone clicks on your listing, your photo is more or less what they’ll use to decide whether or not they’re interested in hiring you.

 

6-picture

 


STEP 6: ENTER YOUR CONTACT INFORMATION

 

Enter your contact information. Some people choose to enter less information for fear of getting spammed or unsolicited phone calls. At the end of the day however, people are more likely to trust a merchant who’s public with contact information rather than a merchant who appears to be trying to hide.

 

Err on the side of providing more contact information. Give out at least your phone number and your email.

 

7-contact-info

 


STEP 7: PREVIEW & POST

 

Once you click “Preview,” you’ll be taken to a preview page where you can see exactly what your post will look like once it goes live.

 

Decide whether or not you like the ad. If not, click “Edit” and change things until you’re satisfied. If you’re satisfied, hit “post.”

 

8-preview-post

 


STEP 8: CONFIRMATION

 

Once you’ve hit “post,” you still need to confirm your email before you can continue.

 

9-confirmation

 

Head over to your email and click the confirmation link. This is also the link you’ll use to edit or delete your ad if you want to make changes at a later time.

 

10-email

Once you’ve confirmed your ad, you’ll be up and running! Do note that it can take a few hours before the ad is live across Kijiji’s entire website.

 


11-posted-ad

Tips for Success With Kijiji

 

With Kijiji, the secret sauce really is in the images. It’s your one major chance to hook your viewer’s attention.

 

There are two times when your image can really make a difference.

 

First, before they’ve decided to click on your ad. Your viewer will see a thumbnail version of your ad. This thumbnail should catch attention and get them to read your headline.

 

The second time when the image matters is once they’re actually inside your listing. This is where you’ll want to use your image to either give them more information, or compel them to read the description.

 

Your image should fulfill both the goal of catching attention in the thumbnail listing as well as getting people interested on your main post.

 

Kijiji-success-img

 

How do you do this?

 

A combination of good design and good copy is best. The copy won’t be visible in the thumbnail view; so your image has to make sense whether or not the copy is read.

 

Split tests have shown that both men and women respond to images of women on marketing messages. Tests have also shown that a human face tends to draw attention. So a picture of a smiling woman doing something related to your product or service is a good place to start.

 

You now know how to post an ad to Kijiji to get prospects for your product or service. Remember to update and re-post this ad consistently, as it can take some time before the stream of clients start flowing in.

Split Testing: 8 Reliable Tools

slip-testing 

Split testing is at the heart of every response-based marketing campaign. Split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version.

The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test.

An A/B split test is where to you take Version A of a website (or banner) and test it against Version B. You measure the response, then take the winner and make it the control. Rinse and repeat.

A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time.

Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

Here are the top 10 split testing tools on the web.

Tool #1: Split Test Accelerator

2-Split-Test-Accelerator

Site: http://www.splittestaccelerator.com

Split Test Accelerator is a very powerful testing software that’s installed on your own server. It includes Taguchi testing which allows you to mathematically calculate the best version of a website, based on incomplete data. It’s less accurate but faster than full factorial. It’s good for small sites looking for fast results. Using Taguchi with Split Test Accelerator is optional.

 

Tool #2: Split Testing Pro

3-Split-Testing-Pro

Site: http://www.absplittesting.com/

Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use Split Testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and Split Testing Pro does the rest of the work.

Tool #3: Visual Website Optimizer

4-Visual-Website-Optimizer

Site: http://visualwebsiteoptimizer.com

Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help.

What makes Visual Website Optimizer unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Tool #4: Split Testing

5-Split-Tester

Site: http://www.splittesting.com

Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and CTR you got on two different ads and Split Tester will tell you how likely it is that you have a statistically significant winner.

It’s fast, simple and easy. Don’t end a split test without making sure that your statistical significance is 99% or higher. Remember: 95% means that 1 out of 20 times, you’ll be wrong. That’s huge when you’re running dozens of tests.

Tool #5: Open X

6-OpenX-Banners

Site: http://www.openx.com

Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads.

This is especially useful if you do a lot of affiliate advertising on your site(s). Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead.

Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest CTR.

Tool #6: CrazyEgg

7-CrazyEgg

Site: http://www.crazyegg.com

CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests.

What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

Tool #7: Five Second Test

9-Five-Second-Test

Site: http://www.fivesecondtest.com/

Five Second Test can give you a preview of what people think of a page you’re going to test, before you test it. It can also help you identify what elements on your page you should split test.

Here’s how it works.

First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page.

Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?”

The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

Tool #8: Boost CTR

 

Site: http://www.boostctr.com

10-BoostCTR

Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch.

Instead of writing your own ad copy to split test, Boost CTR allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads.

Basically, this tool allows you to get access to dozens of world class copywriters for pennies on the dollar. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.

These are the top 8 split testing tools on the web. We’ve covered everything from heatmaps to AB testing to multivariable tests to AdWords and banner ad split tests.