Personal branding cannot be underestimated. It can be as an important part of your business as any other; the proper dedication to it can yield surprising results. However, sometimes you just want to take your personal brand in a new direction, or maybe you just want to add on to what you already have.
Whatever the case, it can still be a challenge to implement the changes without losing part of your audience. By testing your changes, however, you can make sure that you will maximize the benefits you are looking for in switching up your personal brand while simultaneously keeping your losses to a minimum.
Here is the advice of sixteen experts, myself included, on how to best test your new personal brand.