In the world of clicks and conversions, the way to success is in building a website that one can feel comfortable perusing through. You want your customers to feel like they can kick off their shoes and stay awhile; for the truth is, if they don’t do this on your site they will do it on someone else’s. This is true regardless of the type of site you are building, and whether or not you are offering a service or selling the latest and greatest of products.
If you’re new to the internet world and just getting y our site off the ground, then you’re starting at square 1, which is actually a really good place to be! If you’re site has been up and running for awhile and not producing the results you’d like, then paying a visit to square one could reward you with some great benefits. Square one is simple. Figure out who your target audience is. This is a basic fundamental that, believe it or not, some people still miss.
The reason why it is so vitally important to pinpoint your target audience is because every last bit of marketing you put out there is geared towards meeting their needs. If you don’t market to your target, you will, well…miss the mark. You can determine your target audience by considering the following generalities: what is the age range of those who would benefit from your product or service? Is your product or service a necessity or a luxury item? Would men or women be more drawn to your product or service? While there are other questions you can ask yourself, these can help you take the first steps in your internet marketing campaign.
It seems that most people looking to make a decision about a product or service will do so by gathering information they find online. Therefore, it will help you to also perform your own online research so you can know what your competition is doing – and then do it better.
One way to do anything better is to include video in your marketing campaign. While it seems an obvious winner, there are still plenty of sites out there that do not employ the power of video, and they will fall behind as more and more sites catch on to this trend. Finding a way, any way, to place video on your website,
or in your marketing campaigns will set you apart from others and give customers a reason to stay on your site longer.
Regardless of whether or not you use video to do this, the ultimate goal is to convey that you have something of value to offer visitors. This can be your best product, if you have many, or it can be the stellar service you can give them that nobody else can. You just need to remember that there ARE others out there who can offer the same service you are selling, or sell the same product. The question comes down to who can do it better. It is through your marketing that you show you are the clear front runner.