I’d like to talk to you about the idea of keeping things simple so that you can scale
Are you currently working with clients? There’s a good chance a lot of you are. Personally, I find that a lot of times my clients come to me with ideas about a funnel that they want to build so they start a conversation. They’ll start talking about a webinar they just saw or a course they just bought or a workshop they just took and, from there, they’ll dive into some extremely complicated marketing strategy. When this happens, most of my clients are actually in the process of scaling. They have a successful course or program and, now that they do, they’re thinking about how they can take their business to the next level. They want to go from $500,000 a year in revenue to seven figures. And, in the process, they start making things complex.
They hear all of these people talking about the need to do split tests and to have a funnel that will automatically open and close; how you need to be able to segment your marketing so that you can send different people different emails based upon their interests. All of these things are, of course, complicated. And, for the most part, I’ve realized that these advanced strategies aren’t necessary. Even my clients that are doing eight figures a year can keep their launches simple and super successful. In fact, one of the reasons they are successful is because the campaigns they use are easy to implement and duplicate. With just an email sequence, designs for the landing pages, and copy for the thank you pages, we’re up and running. That’s it. It’s very straightforward.
When we use these simple strategies, we actually become more effective and more profitable because we can launch something in less time and with less energy. It’s false to believe that the more complicated something is the more success it will have. My eight figure clients who continue to use simple strategies for their launches know this.
The problem, of course, is that people assume that making money with a successful launch, for example, can’t be this easy. It can’t be this simple! Believing that you can just build a funnel and then send out emails in order to sell a product goes against what so many entrepreneurs believe — that it needs to be super complicated, and way more difficult, than this.
But here’s what’s going to help you: If you want to scale and grow your business, then you have to simplify everything.
Why? Because simple is scalable.
Simple means that, when you have an idea, you can get it to launch in two weeks. And, when that’s possible, then you can get from A to Z faster, and more times, than you ever thought possible — and that’s when you can build a seven or even an eight-figure business.