In decades past, a Realtor would spend a sunny afternoon baking cookies and welcoming guests at an open house, and they would actually drum up a fair amount of business this way. Who would have thought that a time would come when a Realtor would benefit from SEO?
Well, the time is here and the Realtor who can grasp the concept of SEO will gain a leg up on the competition. In order to do that, the basics of SEO for Real Estate will need to be understood. Just what is SEO anyway and what does it have to do with selling houses? According to realtor.com, over 80% of all home purchases start on the Internet. This creates a unique problem for Realtors to create a web presence that will show clients who you are.
SEO is Search Engine Optimization. According to Wikipedia, it is “the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” It is important because it determines a site’s ranking in search engines such as Google. The higher a site ranks then determines the amount of traffic it will see. Ranking organically is more effective and far less expensive than attempting to drive traffic with costly pay per click campaigns.
The importance of optimizing your Real Estate web page is so that you get the visitor you want on your site. What good does it do you if the visitors you are attracting are other professionals like yourself? None at all. You are trying to attract home buyers and home sellers, not realtors. With that in mind, you can set out to optimize your site with basic words that a home buyer or home seller may use in a search; words such as “San Diego Realtor” or “4 bedroom home in Chicago”.
Here’s the thing; it is ultimately a Realtor’s job to sell homes and take care of the needs of their clients, not write web pages and optimize them for keywords and phrases. This is why the wisest decision a professional can make is to work with the writing team at Start Ranking Now. Not only can you optimize your website to attract the targeted traffic you want and need to succeed; you can also establish yourself as an expert in your local area through the use of optimized articles that point back to your website. Doing this develops your reputation and allows potential clients to feel as though they know you before they have ever met with you in person.
Because people do business with people they know, using SEO in your web content is smart. It gets you more visibility (which is key for any Realtor) and a familiarity within the community. So while you are busy putting up signs and baking cookies at your next open house, your website will be working to give you a face on the web. Use Start Ranking Now to optimize your web page and get ready for business to boom!
7 thoughts on “Smart Realtors Use Search Engines for Marketing”
Nice post and spot on about seo and real estate. I’m trying to get ahold of this myself. Keep the good info coming!! 😉