Over the past few years, research has shown that more than 70% of online consumers set out to find a product or service by hitting the search engines. With numbers like that, any business owner can see the immense benefit of optimizing their web pages to rank high in those search engines.
Just in case you are just getting started, I’ll quickly recap the basics of this valuable business building tool. Search Engine Optimization, or SEO, is a method of getting a website to place higher in search engine listings. Typically, the higher a site ranks in search engine listings, the more traffic it will receive. Wikipedia states that “optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords..”
So, that pretty much spells out the What and the Why of SEO. Optimizing your web pages to contain the most relevant keywords and content helps your site to show up sooner when a consumer enters in what they are searching for. And showing up within the first page of results increases your chances of site visitors. Research has shown that consumers rarely search past the first three pages of search results, with most site visitors coming from the first page.
With all the other methods of marketing to choose from, years have gone by with business owners missing out on the FREE advertising they could be getting by just using quality optimized content on their web pages. Maybe this is because the task of optimizing web pages can be time consuming for those who don’t do it regularly. If this is the case, such business owners can benefit from working side by side with a professional SEO writing service to get their site noticed.
So why should you invest in content and organic rankings (ranking that isn’t bought through costly pay per click campaigns)? Here’s one reason that should top all others. Studies have shown that consumers are much more likely to click on organic listings over sponsored ads. Even though a sponsored site may have the exact product or service the consumer needs, the subconscious mindset is that they don’t want to be sold on what they need. Organic rankings come across as more of a recommendation versus a traditional ad. Not only are these listings more likely to generate traffic, but they also carry a higher likelihood for conversion.
When done correctly, search engine optimization can increase the web traffic your site sees, bringing in people that are actually looking for what you are offering. Clearly they want what you have to offer because they typed in the keyword or phrase that directly relates to your site. Because understanding the ins and outs of SEO can take some time, it may be most helpful to have a professional SEO help you target the right keywords and make sure users actually see you. This can ensure not only that you are visible, but also that those who see you really are looking for what you have to offer.