Once you’ve gone through the work of creating your content, the next step is to make it available to your audience. It’s time to publish. In general, the publication process doesn’t take too long. However, there are a few time-saving tips you can embrace here as well. Heck, every minute you save is a minute you can spend doing something else for your business or for yourself.
#1 Use a Plugin
There are WordPress Plugins that take the work out of uploading and publishing content. Some work like a content management system and create custom field types. Your content is automatically optimized and organized on your site by type. Ultimate CMS, http://wordpress.org/plugins/ultimate-cms/ is one example of a content management plugin as is My Content Management, http://wordpress.org/plugins/my-content-management/.
SEO plugins help you optimize the content for search engines. All in One SEO, http://wordpress.org/plugins/all-in-one-seo-pack/ is a popular WordPress plugin.
Additionally, there are plugins like APLC Speedy Publisher, http://contentrix.com/aplc-speedy-publisher/254 that make it possible to upload several articles or posts at once.
Plugins can make the data entry aspect of content publishing much more efficient.
#2 Pre-Schedule
WordPress allows website owners to pre-schedule their content. This means you can upload a month’s worth of content in one sitting and be done with it. Of course, this means that you need to have a content plan and have written your content in advance. It may take a little time to adopt this type of content writing and publishing system. However, once you make it part of your routine you’ll realize how much time you can save. The next challenge will be to decide what you’re going to do with all that free time.
#3 Outsource It
Once the content is created, you can outsource the publishing to someone else. In fact, if you have a skilled virtual assistant, you might hire them to edit, format, and publish your content. This gives you the free time you need to brainstorm, plan, create and enjoy the profits.
Ideally, publishing your content will be the step you spend the least amount of time on. Explore the technology available to reduce your time and effort.
So, What’s The Last Step?
The last step of the content process is to test and track your results. Not only do you want to create systems and use analytics to track the success of each piece of content, you also want to test and track your content process.
Track the time it takes you to brainstorm, write, research, and publish. Look for ways you can optimize your new systems to save even more time. Remember, each hour you cut can be an hour spent making money or pursuing other interests.
Content is so important to a business, but publishing it shouldn’t be a chore. With a little planning and using techniques and tools that support you and your business you can make quick work of writing and publishing your content.
Worthy post. I agree that we need to create systems for publishing content. We should be careful and work hard and when we have a system in place, we are able to save time and concentrate our efforts on other business endeavors we may have.