Postling is a social media integration service that ties in reputation monitoring, blog updating, analytics and traditional social media networks all in one easy to use package.
Through Postling, you can update your status or see who’s talking about you. You can track how many posts you’ve made in a certain time period and how many comments those posts have gotten. You can post to all your social networks in one easy to use interface.
Postling was co-founded by Chris Maguire, the co-founder of the popular art marketplace Etsy. It’s raised $700,000 in venture funding, according to TechCrunch.
Unlike other social media integration services, Postling is a paid service. The monthly rate is astoundingly low: $5. If you only want to use social media integration, then Postling might not be worth it. However, if you want to tie in reputation management, analytics and blog posting all in one easy to use interface, then Postling could be the perfect solution.
Here’s how to use Postling to integrate all these different areas of your internet business.
Step 1: Begin Registration
Start by entering your email, name and password
Step 2: Setup Payment
Setup the credit card you’ll use to get your $1 trial. You’ll be billed $5 a month automatically if you don’t cancel.
Step 3: Choose How You’ll Use Postling
Choose how you plan on using Postling. Specifying the type of business you own will help Postling locate reviews for your business on sites like Yelp or Citysearch.
If you select “business,” you’ll be asked for your business’ name and your business type.
Step 4: Add Your Social Networks
Select which kind of social media account you want to add.
Then choose to grant access to Postling when the social media permission box pops up.
Repeat this for each social media account that you’d like to add.
Step 5: Add a Blog
Adding a blog to Postling will allow you to post to your blog from Postling and monitor your results from Postling’s analytics systems.
To add a blog, click the blogging platform you use.
Then give Postling the login credentials needed to log in and post to your blog.
Step 6: Setup Tracking
Setup your tracking here. Postling will automatically monitor social media and search engines for mentions of you and your brand. They’ll also monitor Yelp and Citysearch to help you find new reviews about your business.
Select any one of the tracking options available. You’ll need to give Postling the exact keyword(s) or business name(s) that you want to track.
You can use Boolean search operators in these trackers. For example, you can use a search phrase like “Fishing rod review OR recommendation” to track either people who’re looking for reviews or recommendations.
You can learn about all the search operators you can use here:
Once you’ve setup all your trackers, click “Done! Start Using Postling Now” to continue.
Step 7: Tracking Screen
The main screen of Postling is your tracking screen. Here you’ll see all the latest results from the keywords you’re tracking.
You can change what kind of content you want to view in this feed through the drop-down “view” menu at the top.
Step 8: Publish a Status Update
To update your social media status, click “Update your Status” under “Publish” on the left hand navigation.
You’ll be taken to the status update box.
To shorten a URL, just put the URL in the URL shortener. It’ll automatically generate a bitly link for you.
Type in the message you want to send to your social network. Check the social network(s) you want to post to on the right hand side. Then either click “Publish” or “schedule for later” to post your update.
There’s a character count in the upper right corner to help with Twitter posts.
Step 9: Create a Blog Post
To create a new blog post, click “Create a Blog Post.”
A WYSIWYG editor will pop up. Use this editor to create your blog post.
Once you’re ready to post your message, check the boxes next to the blog(s) you want to post to. If you want to post the blog post to your social media networks as well, you can check those boxes too.
Step 10: Analytics
To access your analytics, click “Analytics” in the left hand side navigation bar.
Select the time period you want to see data for, as well as the account you want to see data for. Then use the checkboxes to check which data points you want to see.
The data will be graphed out at the top of the page. You can also scroll down to see the data laid out in text.
That’s how to use Postling to integrate social media, blog posting, analytics and reputation management. If you’re just using social media, Postling may not be the best integration solution. However, if you want to integrate a whole suite of web management tools all in one place, Postling should absolutely be one of your top choices.