Here we go. You’ve been dithering about it for months, one moment absolutely convinced that it’s what your company needs and the next wondering if you’ve lost you mind. Finally you make up your mind… it’s time to rebrand.
Rebranding is no easy task. It can take up to months to implement and often ends up involving your entire company, but you’ve decided that it’s the right choice. With that in mind, you begin to wonder how you can pull it off without wrecking your company. After all, you don’t want to lose the customers you do have.
The best way to figure that out is to ask the experts. Having said that, here is the advice of fifteen experts on what to keep in mind when rebranding your business.