September was a busy month for the team here at Start Ranking Now!
On the 7th of September, we had a booth at the Carlsbad Chamber of Commerce. We met with a lot of local business owners and I had the privilege of hearing first hand what some of the concerns are of local business owners.
|Carlsbad Chamber of Commerce|
On the 8th of September I attended Joel Bauer’s Passion to Profit Event.
I had two take aways… always dress sharp… and get some pictures done in the 5 poses for your info products! If you sell an info product or want to, you can learn a lot at a Passion2Profit event.
|Here are the 5 poses you need to have if you are doing an info product:|
Joel also stressed the importance of wearing the right colors to communicate the right message.
|He stressed that if you are going to a networking event, wear a white shirt.|
|If you are trying to communicate something, then a blue shirt is what you want to wear.|
|For charity or fundraising, follow the examples of presidents and wear a red tie.|
|For conversions, you can’t do better than Mary Kay… wear pink!|
On the 13th of September we attended a Social Media Workshop at the Carlsbad Chamber of Commerce.
It was a pleasure to meet other industry experts and learn what they were doing with social media for their clients.
One of the key takeaways I learned was about how to use Pinterest for a local business.
The example given was if you are a restaurant that allows dogs… you should take lots of pictures of dogs and upload them to Pinterest. If you are a hotel with a unique location… say on the beach for example… then you should take lots of pictures of the beach! The second part of the strategy is to then do a city search for your local city and find people taking pictures and uploading them about your local area and then comment on their pictures and re-pin them to your own boards. This is a way to network and reach out to the people in your local area so that you can get them to want to come to your restaurant or hotel.
On the 14th, 18th, 19th, and 21st of September I met some amazing people meetups in the San Diego County area.
If you are selling a product or service and you want to know what your target market thinks about your product or service, you should definitely use Meetup.com to get out in the community. Most of the meetups I have attended are filled with people genuinely interested in networking and helping others. I have learned that there are some right ways and wrong ways for attending meetups. Here are some of my tips:
- Always be early. You can meet the speaker and staff and even volunteer to help out or even speak at a future meetup by showing up early.
- Have your elevator pitch nailed down!
- Your elevator pitch should focus on the benefits of what you can do for your prospect.
- Know your niche. You can’t just say you target business owners. You have to be more specific so that the other people at the meetup can help you.
- Know your needs. Many times they will ask you what your needs are. At one event I said I was looking for a volunteer to help staff my booth at an upcoming tradeshow and someone ended up not only volunteering for the booth but helping me call all the leads to schedule follow up meetings!
- Be genuinely interested in others. Can’t say this enough. Go with a willingness to see how you can help others and you will be surprised how your business will end up growing.
- Bring plenty of business cards.
- Bring an extra giveaway item for the door prize. The host will love you and you can usually speak for an extra minute.
On the 22nd I headed down to San Diego for San Diego Entrepreneur Day
where I was able to meet many of the top Entrepreneurs of San Diego. It was a fun day with lots of workshops and networking.
Then came the biggest event so far… the California Women’s Conference in Long Beach!
I had the privilege of setting up a booth and seeing a lot of old friends such as Melanie Benson Strick, Adam Urbanski, Mari Smith, and many many more! If you are going to be in California next year about this time, that is the event to NOT miss!
On September 25th I had the pleasure of speaking at NAFE (National Association Female Executives).
I spoke on: Leveraging YOU. How to leverage your time, money, and resources to be more effective and efficient.
September 27th I worked with the other volunteers at Social Fresh West
to put on an amazing conference about all of the latest social media trends. Lots of brands came such as Harry and David, GotoWebinar, Intuit, Hershey’s and more to share what they are doing today in social media.
September 28th kicked off JVAlert San Diego with Ken McArthur.
What a FUN event If a JVAlert ever comes to your area, I challenge you to attend. It is a must attend event if you want to succeed at online marketing. We are always told by the “gurus” that we need to setup joint ventures with partners if we want to succeed… well Ken makes this possible by facilitating great events where lots of these joint ventures begin. I had the privilege of speaking at the lunch session where I shared some of what we are doing today with Social Media. Was a pleasure to meet some of my online friends for the first time such as: Ray Edwards, Anita Cohen, Christina Hill… and meet many new friends!
Then finally October the 1st kicked off with a plane trip to Las Vegas…
where I met up with Jayne Hallock, editor in chief of Wedlock Magazine! We presented sessions at the WeddingMBA.com event on Blogging 101 and Blogging 102. If you are a wedding vendor this is the event to NOT miss each year!
So now it is YOUR turn! We are now in the 4th quarter of 2012
Let’s end this year on an upswing! Make a commitment to start getting out there and meeting your customers or making connections and partnerships!
My last thought is this.
If you are feeling discouraged and are at the point of almost quitting… if you feel like you cannot succeed no matter how hard you try… if you are at the point where nothing seems to be working.. maybe you are in debt… maybe your business is failing… maybe you just lost one, two, or ten clients! If you are going to turn this around, there is ONE thing you must do.
Want to know what that ONE thing is?
It is called mindset.
If you feel you are a failure and allow your mind to believe you are a failure, then that is exactly what you will be. You must turn this around and begin to focus on the future. You need to have a vision and then wait for the strategy to come that will help you to reach your vision.
If you don’t remember anything else, please remember this.
You are halfway through your story.
You know the story? The story that all speakers have? The one where they are up on a stage and they share how they had some success, and then a trial, and then they were in thousands of dollars of credit card debt, and then they learned one thing and that one thing was enough to help them to get out of debt and be hugely successful!
Well… let me tell you. If you feel that you are at the bottom.. REJOICE! Get excited! As you are now…
Woo hoo! That is exciting news! Just imagine six to twelve months from now.. when you can finally be finishing your story. When you can share how you had a struggle and then an amazing victory.
Mindset + Massive Action = Huge Success
First get your mindset, then start taking massive action!
What are you going to do in the next 30 days to take massive action?
Please leave a comment below this post… I would love to hear about your commitment to taking massive action in the next 30 days!