Using Your Google Plus Profile you can connect a lot of the work that you do together. You can connect your Google + Business Page with your business website, you can add +1 buttons to your blog posts, and anything you write, badges to your online real-estate so that people can follow you on Google +, but did you know that you can also verify and claim everything you write by claiming authorship using your Google + profile?
It’s simple to do if you use WordPress. Go to you user account, edit profile, then scroll down until you see the Google+ information then paste your information into there. It’s really that easy. If you have multiple author names that you use, or your business hires several authors, be sure to verify with Google each of your names. If you don’t use WordPress, you can use Google + Profile under Links to add and connect your work across the web.
One Author sites is easy to do, simply past the following code into the head section of your website’s code.
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Multiple Author sites you will need to link each author’s about page to their Google + Profile by changing the code above to rel=’me’ instead of rel=’author’. This will link your authors to their Google + profiles and thus give your website a lot more authenticity. Since Google verifies businesses, this will make your trust quotient go up, thus maximizing your brand wherever you write or place content.
You can also implement the Rel=’publisher’ Google Authorship mark up too. Instead of adding the authorship tag to your site, because you have many writers who all write for your brand, you can add in the head of your site the code with the URL of your business site adding the rel=’publisher’ tag instead of the rel=’author’ tag. Note: Some sites coding requires the use of ” instead of ‘ around the word. You may need to test various forms of the code.
By claiming authorship everyone in your Google+ circles will be able to see where you blog or write. Plus, each search result will look better and stand out because your profile picture will show up next to your content on search results. That picture will draw attention to the search results over the other search results. As you build your authorship reputation your brand will be noticed more than ever before. If you get confused you can go to this page on Google to learn how to do it.
Content is your most important asset, whether you have an online business or a bricks and mortar business. Content helps you get more visitors and educate your customers and future customers. Content is the life blood of your online presence. Being able to claim authorship across the web of everything you’ve written is a great opportunity to maximize your brand beyond anything thought previously possible.
Remember that these changes will not show up instantly on your website or in search results, it might take a few days for Google to index your updates. However, the change will be well worth it.
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If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.