Google + is so massive that it can be hard to figure out what to do first and how best to use Google Plus to maximize your business brand. Thankfully there is a way to ensure that you’re using Google+ to its maximum benefit and it’s not hard to do at all.
Create Your Google + Page
Simply follow the prompts to create your Google + page, add your company name, images, and anything else you can to customize your page. Ensure that you focus the information you provide toward your target audience. Like with any marketing material focus on the benefits you provide the customer and answer the question they have which is, “What’s in it for me?”
Don’t forget to follow all the steps including verifying your page per Google’s instructions. Also, be sure if you to enable social extensions using Google Adwords enhanced campaigns. You also will want to also claim your custom URL. Having a custom URL will make it easier to share your information and look nicer too.
Add G + Badge to Your Website
It’s easy to create and add a Google + badge to you website. You can create one easily after you’ve completed your profile. It will enable people to follow you on G+. You can create follow buttons, +1 buttons and more for your website right from the Google platform. Then, you simply copy and paste the code into your website where you want it. You can also use some WordPress plugins that make the process even simpler.
Post Exclusive & Smart Content
Once you have your account set up it’s important to use it to post exclusive content, as well as link to your website and blog content. Link to any blog post you write, any article you publish, and any press releases that you send out. People want to know what you’re up to and sharing those business related things on Google + is all about getting the word out about your business. Your content should be well-written, keyword rich, but full of the business persona that you want to promote.
Build Your Followers
Google+ is set up to help you get more followers. It’s easy to add content to. As you add more content, and promote your Google + page on your content throughout the web, you’ll begin to attract more followers. Don’ even bother promoting your Google + presence until you have completed your profile expertly, added appropriate badges and +1 buttons to your sites. You don’t want people to check you out and be bored by what they see. Don’t forget to make yourself available for direct connect.
Follow Strategically
When you choose to follow people on Google + strategically you can end up with more targeted followers yourself. Follow movers and shakers within your industry. Follow people who look like they might be your target audience. Follow people that you are already connected to on other social media. It’s likely that there will be some overlap and that’s okay, because likely your connections have brand-new connections via Google + that they don’t have elsewhere.
Interact with Others
Finally, don’t forget that like most social media, building your brand is about connecting and interacting with others. Don’t become a robot that just shares their own things. Comment strategically on what others share, share other people’s information when it is relevant to your audience, and engage people with thoughtful topics. If you share and participate as well as post a lot of exclusive content of your own you’ll increase your brand’s awareness exponentially.
If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.
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