As I was reading this awesome blog post by my friends at Portent …
I was reminded of a link building strategy that is quite effective for getting .edu links.
Step 1: Create a discount program that is available only to students or teachers of universities. Most universities are glad to let their students and staff know about an extra free perk for being a part of their university. Your offer can be something like 10% off for all those with a valid student id from a university. If you can come up with a cool and memorable name for your discount program, even better!
Step 2: Create a landing page on your site with the terms and conditions of the discount program. Spell it out how the discount is an educational discount and how students or teachers can accept the offer.
Step 3: Call universities to tell them about your new discount program. After your initial call, be sure to send follow up information to the university by email. Send them the link to the page where the discount is located and provide them with the exact code they will need to link to your page correctly.
That is it! After you have the landing page setup, you can contact different universities in your area and share with them about the promotion.. soon you will have natural .edu links to your site!