Is Your Online Marketing Strategy Stale?
Things online change quickly. Two years ago, Google changed its search engine algorithm and left businesses scrambling to regain their place in search results. More recently, SERP stopped showing author photos and videos. Why? Because they stopped standing out distinctly from other search results. Everybody caught on and implemented the same strategy. And LinkedIn now … Read more
The 7 Steps of the Buying Process
Before creating the next piece of content for your site, you need to STOP and ask yourself this one crucial question. Before I reveal this one critical question let’s talk about content. What is the purpose of content on a website? Search Engine Optimization? Stay in communication with my customers? Show that I am an … Read more
9 Most Common Myths about Productivity
There are myths and mistaken beliefs that could be preventing you from being more productive in both your personal and work life. Your beliefs about productivity and organization can often prevent you from doing exactly what you want to do and to be in life. You can’t control your circumstances, but you can control how … Read more
15 Productivity Killers That Are Keeping You Away from Your Goals
What Kills Productivity? We all have the same 24 hours in a day, yet some seem to get way more done than others. Let’s take a look at a few of the more common productivity killers. These can be killing your productivity in either your personal or business life. Killer #1: Too much on your … Read more
Branding Essentials: Why Unique Selling Proposition Is a Must-Have Sales Tool
Standing out among the crowd in the vast business world needs all the help you can give it. You have to make your business unique to your demographics in order to be found. One way to do that is with your unique selling proposition (USP) which basically means having a unique place in your market … Read more
11 Off-Page SEO Rules to Outperform Your Competitors
These are things that will affect your search engine rankings from outside of your web page. These are very important for growing the overall popularity of your site and make it easier for you to rank well for your chosen keyword phrases. Create excellent content because it affects the following: 1. How much your content … Read more
9 Social Media Management Checklists
Managing everything that has to be done for social media marketing can be overwhelming. It’s important that you have a way to ensure that you cover all the bases. Each social media marketing platform needs its own individual plan, but this overview checklist can help you identify what you need to create an effective social … Read more
9 Website Design Tips for Building an Authority Site
The most important aspect of an authority website is the content. Therefore, you want to put the content front and center. The best web design for an authority site is a blog focused design or a magazine design where the content takes center stage. The best way to build a website like this is to … Read more
The Guide to Instagram for Video Marketing
You’ve probably heard of Instagram or are maybe even using it to share images. But did you know Instagram can also be used to create videos you can share. Instagram is fast and fun way to freely share the memorable moments in your life. Instagram video lets you take a video and transform how it … Read more
The Vine Way – How to Use this Popular App for Video Marketing
Vine is a mobile service that lets you create and share short looping videos. The Posts on Vine are short little windows showing the lives of people, the settings, ideas and objects you find in your life every day. They can be fun and quirky or seriously businesslike. Vine is a part of Twitter, so … Read more
How to Get Better Results with LeadPages
LeadPages offers a simple way to create a multitude of different types of landing pages without understanding of any sort of code. But, to make it work harder for you, it’s imperative that you understand how to use it best to get the results you want. Get Prepared Understand in advance what type of money … Read more
How to Secure More Opt-ins with LeadPages
A sales page, sometimes called a landing page, name capture page, launch page, squeeze page or registration page is a way to highlight one particular product, service, event or opportunity designed to sell a product, service or to simply collect leads. These are known as the “money pages” of your website. Money pages … Read more