Facebook continues to grow amongst most demographics. It’s widely used by many target audiences and can be an effective tool to grow your audience, and ultimately your sales. Use this checklist to make sure you don’t miss a step as you plan and implement your Facebook Marketing Strategy.
#1 Choose a Facebook name that is consistent with your business. Customers will be able to easily identify your business Facebook page and profile.
#2 Create a vanity URL that you can use to promote your Facebook page. For example, Facebook.com/yourbusinessname is professional, consistent and apparent to your customers. (Go to Admin panel, Edit page, and Update info to set your Vanity URL).
#3 Design and brand your Facebook page with current photos, logo and other images that are representative for the business. Upload a stylish cover photo and a header image that are also relevant to your business. Your tagline should be present on your Facebook page (usually in the cover photo).
#4 Create an “About” page that embraces the company brand, voice, and communicates current and relevant information about your business.
#5 Create a goal for your Facebook page and social media marketing activities. You can use Facebook to:
- Drive traffic to your site
- Provide valuable content
- Promote/sell products
- Build opt-in list
#6 Establish a message for your Facebook page that supports your goals for Facebook marketing.
- This message supports your brand and is authentic.
- This message is engaging and provides value to your friends and followers.
#7 Create a content schedule that provides a steady and consistent flow of valuable content that supports your goals and message.
#8 Set aside time each day so that you can consistently connect with potential prospects and build your followers while building your business and reaching your marketing goals. For example, set aside fifteen minutes two times each day to share, comment, and post. Schedule one post for each day of the week.
#9 Integrate Facebook with other marketing tactics including:
- Blog
- Website
- Email signature
- Email marketing
- Other social media pages
#10 Leverage technology and automate the process as much as possible. For example, your weekly email newsletter is posted on Facebook.
#11 Create systems to test and track your Facebook marketing results. Set tests for:
- Content
- Delivery/posting time
- Clicks
- Subscribes
- And measure the results as they relate to your specific Facebook goals.
Facebook can be a useful tool to connect with your prospects and begin to build a community around your business. Create your message, follow through, and track your results.