Creating a Google Places listing is just the beginning for local marketing. In this tutorial, you will learn how to add photos, offers and reviews to a Google Places page. (If you haven’t created a listing yet, then check this guide first – How to Claim Your Business on Google Places).
Step 1: Log into Google Places
Use your login to access the Google Places dashboard.
Step 2: Edit your page
When you signed up for Google Places, you had the opportunity to add photos to your page, if you didn’t include them at that point, you may add images by clicking on the edit button, above your business information, on the right.
Step 3: Collect photos for your page
If you have a brick and mortar business, you may want to add photos of your shop. Helpful photos may include the front of your shop, the parking area, specialty products, etc. Remember when adding photos, keep safety in mind. There are photos which you wouldn’t want to include such as the registers and security system components.
Step 4: Add photos to your page
Once you’ve collected or selected your photos, scroll down the page to the photo section. You may choose to upload photos from your computer or add a photo that is already online. Here we are uploading a photo from the computer.
Select add a photo from your computer. Click the browse button and then the add photo button to upload it to your page. Click the submit button at the bottom of the page when finished. You may upload up to 10 images.
Step 5: Create an offer
You can let your Google Places audience know when you are running a special or have a coupon. From your dashboard page, you should click on the “offers” tab.
You will be taken to the offers page that will give you a brief overview of offers. To begin creating your offer, click the “add an offer now” button at the bottom of the offers page.
Step 6: Add offer details
You will be taken to a page where you can add information about your offer or coupon. You can add headlines, offer details, coupon codes, expire dates, photos and more.
Begin by adding a headline, sub-heading, details, and an image. When you add an image, you will see a popup which allows you to choose and edit the image. This image is placed in the top left corner of your printable coupon.
Next you will insert or select the expiration date, offer code, distribution type, and redemption location.
As you add details, you can preview the offer at the right. There are two types of previews. You can see the printable view or the offer view as it will show on Google maps.
The printable preview looks like this:
Note: When adding a photo/image, it’s best to use a square image. Although the image looks skewed on the preview, it looks fine on the actual coupon. Be sure to check it when you’re finished.
The Google map preview looks like this:
Your actual map listing may look something like this:
Note: Here you see a link to the offer and a review. To see the offer, click on the link and you will see the previous image. Click the new link and you will see the printable coupon.
Step 7: Respond to reviews
Now that you’re curious about the review, let’s talk about replying to reviews when a customer adds a review to your page.
There are two ways you can get to the appropriate screen where you will add your reply. You may either click on the “view” link in the top of the sidebar or you may click on the “review” link, found in the section below.
You will be taken to a new page. On this page, scroll down to the review section. Click on the “Respond publicly as the owner” link to open the reply box.
Add your reply and click on the “publish” button.
This is how the review and reply will look from your “owner” screen after you publish.
Note: If you have and want to respond to “Reviews from around the web,” you must visit the respective website to do so.
Now that you know how to add photos, offers, and reviews , you can make your Google Places page more interactive and profitable.