One thing that’s very important, if you plan to leverage the power of audio, video and text, is to have comprehensive content marketing plan. Here’s a little checklist that might help you do that.
Step 1: Set Your GoalsAll your content creation should have a purpose and that purpose should not only benefit your readers, but benefit your business as well. Some purposes might be:
- Search engine traffic
- Word of mouth and viral effect
- Pre-selling and warming up the audience to a product
- Establishing credibility and authority
- Reader satisfaction
- Boosting your opt in list subscribers
- Boosting customer relationships
- Selling your products
Step 2: Research
Carving out time for research is very important. From brainstorming topic ideas to finding supporting information for those topics, there is plenty to be done. You also want to research potential places to distribute your content as well. Here are some things that will make your research easier:
- Keep a list of content ideas throughout the month.
- Use the following to generate content ideas/topics:
- Social networking
- Keyword research tools
- Blog comments
- Client interaction
- Review the analytics and results of last month’s content and evaluate which pieces generated the most interest or results. Know which pieces your audience responded to and are use that information to create content topic ideas for this month.
- While you’re researching topics, take note of interesting articles, statistics and other items you might reference later as you’re creating your content.
- Keep your eye out for places where you might publish your content. Connect with other website owners who might publish for you. Connect with them by subscribing to their sites, on Facebook, Twitter and more.
Step 3: Creation and DistributionHere are some things to plan and keep in mind, so your content gets out there to your audience.
- How much content will you need? Will you write it all yourself, hire a writer or use PLR? If you’re using a writer, ensure they have all the information they need well ahead of time, so they can meet your deadline.
- Have you created your content publishing schedule? Plan ahead, so that you can match content topics with products you’ll be promoting. Decide where each piece will be published and which pieces will be published in multiple places. For example:
- Guest blog
- Social networking page
- Video sharing website (ex. YouTube)
- Audio sharing website (ex. iTunes)
Part 4: RepurposingThe best way to make the most of your monthly content is to find ways to reuse it and repurpose it. However, when creating your repurposing strategy make sure that you’re still focusing on your goals. Each repurposed or reused piece of content still needs to serve a purpose and support a goal.
- You’ve created a plan to reuse or repurpose some or all of your content. For example, an article published on your blog can be rewritten and published on an article marketing site. Or an article that resonated with your readers, could be made more visual and viral by turning it into a video.
- Each piece of content that is repurposed or reused content has a goal/purpose. You should always keep benefiting your business (and your audience, of course) in mind.