3 Simple Ways to Use Pinterest as a Target Marketing Tool


Pinterest is quickly rising as a referral source for e-commerce business, third behind Facebook and Twitter. Internet marketers can no longer ignore this social media site if you want to stay relevant and maximize online opportunities. To successfully use Pinterest as part of your marketing strategy, you need to know the following things:

  • The majority of Pinterest users are women who enjoy crafts, recipes and home décor
  • Pinterest is a visual medium with a high value on artistic expression
  • Various niches within your market
  • What your target market enjoys or is inspired by

With this information in hand (and perhaps the help of a graphic designer or photographer), you can begin to take aim (in a non-violent way, of course) at your target market.

Use boards to target different niches

One of the great things about Pinterest is the way you can categorize your pins onto certain boards. Each board can focus on one niche within your market. For example, if you’re an online shoe company, you could create a board that has to do with kids, one that has to do with athletes, one that focuses on career women and one that addresses foot care or pedicures. Within each niche, you could promote products as well as pin other items of interest to those viewing your board.

You could also set up a board to promote an event, pinning ideas about planning it, pictures of the venue, door prizes, speakers, inspirational thoughts behind the purpose of the event or silent auction items. This includes your followers in the planning stages while building anticipation for the event itself. If the event is for a charity, you’re promoting the charity and announcing your community involvement in subtle ways, too.

Pinterest board

Market a message

Is there a particular statistic that your market should know to motivate them to consider your product or service? Create an infographic about it and post it on the appropriate board. Once you know what inspires your target market, find quotes that reflect that message and re-pin them on your board. If you want your market to know how a product is made so they feel good about purchasing a fair trade product or supporting an eco-friendly company, pin a video showing the process. Or if your product can be used for multiple purposes or in multiple ways, create slideshow tutorials or video tutorials showing all the ideas.

Ask for feedback

Find out specifically what your target market wants by asking for feedback. There are a couple of ways to do that. One way is to create a group board asking for ideas about how you could improve a current product or create a new product. For example, if you sell supplies for babies, ask moms what product they wish somebody would make or what they wish was different about the diaper bags you make. You won’t be able to use every idea, but the feedback will be beneficial and give customers a creative voice.

Secondly, ask people to re-pin your stuff or to leave comments. The statistics will not be totally conclusive, but they can give you some idea about what Pinterest users are looking for, which will help you become a better Pinterestmarketer.

This is a Guest Blog Post by Tiffany Marshall from StartRankingNow.com

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